Original ResearchMore >

The Museum Brand Footprint: The Role of Architecture in Defining the Museum's Image

This paper looks at the challenges, best practices, and solutions facing eight museums around the world at various stages of their brand evolution.

The Virtual Brand Footprint: The Marketing Opportunity in Second Life

This paper seeks to help marketers more clearly define their objectives, goals and best practices in Second Life

Insight BlogMore >

• My Own Private InternetHi there, reader! I hope you're enjoying your visit to DMDInsight.com!
  
  Oh, and by the way, I (and everyone here in the office) know every page you've looked at, how long you've been on our site, how you got here, what page you will leave from, any files you download, any buttons you click, all the terms you search for...
  Aug 13 by JR
• L'Oréal Sparks Outrage with “Whitewashed” Beyoncé AdImages of a new ad for L'Oréal Feria hair color have surfaced and have infuriated many people around the world. What is all the fuss about?
  Aug 12 by Katie
• A Cloud with No Silver LiningThe end is nigh. And while blood may not flood the streets and no one will witness the four horsemen galloping around the corner of 57th and Park, things are about to change. A quick click over to YouTube to see how that video you made is performing, or a stopover to blog on Blogger in between meetings will become a thing of the past. But is that a good thing?
  Aug 5 by JR
• Scrabble-Rousers!Toy company Hasbro is under attack. Hundreds of thousands of malicious emails. Vicious, stinging blog posts. Vitriolic hell-bent hackers. Yes, the company known for its fun family games and entertainments is being beaten down worse than a Whack-A-Mole. And it's all because of... Scrabble?
  Aug 1 by JR
• UPDATE - Can You Hear Me Now?On July 22, I blogged about one of Verizon's new television ads for the LG Dare phone depicting ferocious pit bulls.  After receiving considerable pressure from animal rights advocacy groups...
  Aug 1 by Carla

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What We're ReadingMore >

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• Twenty-somethings (considered to predict trends) favor green brands that are going green before others, and have a clean, minimalist designTagged by: bendermz
• From doctors to patients....the transfer of power " Heroes Not ZombiesTagged by: rowland_hobbs
• Design Police | Bring bad design to justice.This is hysterical. Every designer has experienced more than their share of these in their careers. My favorites are: Comic Sans is illegal, and Microsroft Word is not a design tool. Distribute immediately! Now if only these were real stickies...Tagged by: ericteng