You are currently browsing the blog archives for February 2008.
Posted by Katie on February 28 at 12:30 PM
Have you ever compared US advertisements to those from other countries? When looking at the Italian architecture and design magazine,
Domus, color is the first thing you notice in their ads.
Topics: advertising, architecture and design, design 0 Comments
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Posted by Duke on February 26 at 10:24 AM
In the March issue of Portfolio, Conde Nast reports on the 11 best Green Companies and the 10 worst that should be doing more. Some are expected, some are surprising...
Topics: branding, economic development, free write, green 0 Comments
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Posted by Rowland on February 25 at 5:53 PM
Consumer decisions on sustainability; corporate investment in sustainability. Advertising clutter. DVR usage. Who really clicks on ads? Bloggers are a nice demographic, but not all the next generation is as online savvy as you think. Fine out more in the metrics round-up.
Topics: advertising, branding, grassroots, green, interactive, public relations 0 Comments
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Posted by Rowland on February 24 at 4:20 PM
I did not attend Interaction 08 conference, but luckily they posted all the videos. I've been enjoying watching these on planes and trains, and discovered that boring users may inspire action, pacing in storytelling can create engagement, and that users don't want to click. But you have to click here if you want to see my takeaways and the videos.
Topics: architecture and design, interactive 0 Comments
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Posted by Kristine on February 12 at 4:20 PM
Ever wonder how you can get into the tents of New York Fashion Week? During my FIT days, I was able to snag a gig as a dresser. One year, I eventually managed to land a seat and enjoy the show. See how The W Hotel made it easy to see the shows, and garnered some good recognition.
Topics: hospitality, public relations 0 Comments
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Posted by Katie on February 11 at 1:56 PM
I’m sure we have all seen merchandise from the Product (Red) campaign that was started by Bono, but has it been a success as a philanthropy?
Topics: branding, philanthropy 0 Comments
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Posted by Duke on February 8 at 10:42 AM
Most major credit card issuers are quickly moving into offering “green” credit cards that purport to give back to the environment by allowing users to channel a percentage of their spending towards purchasing carbon offsets and other environmental initiatives.
Topics: branding, financial services, grassroots, philanthropy 1 Comment
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Posted by JR on February 5 at 11:02 AM
Super Bowl Sunday seemed like a victory, but it was more of a tragedy. Sure my town's team won... yeah! ::chugs beer, crushes can on head:: But there were far more losers than winners in this contest. The biggest losers? (and not the reality show)...
advertisers!
Topics: advertising, interactive 1 Comment
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Posted by Katie on February 4 at 11:30 AM
When you think of giving to charity most of you probably think of giving a monetary donation. While money is always welcomed to support a charity’s mission, there are other ways to give.
JustGive.org has a great website to inspire you today.
Posted by Gina on February 3 at 6:52 PM
Topics: advertising, branding 3 Comments
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Posted by Rowland on February 3 at 5:01 PM
Lots will, including
Google's response well analyzed
here and
here, been said about this proposed hostile bid (although I found
Yahoo’s FAQ rather amusing in its ability to lay out questions and provide no answers.) I believe, however, that there is a side that is being overlooked: a new market for branding online.
Topics: advertising, branding, financial services, interactive 0 Comments
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