Posted by Rowland on July 24 at 9:14 PM
I think the term branding gets abused. So I’ve been playing with some definitions. Interested to get feedback on “brand experience” v. “branding” in regards to online marketing. Let’s see if I can break that down after the jump….
Topics: advertising, branding, interactive 0 Comments
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Posted by Carla on July 22 at 10:10 AM
The new Verizon spot featuring ferocious pit bulls has unleashed an outcry of complaints from customers and animal rights organizations including the Humane Society, ASPCA and PETA. Verizon has decided to stick with the 30 second spot...
Topics: advertising, public relations 2 Comments
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Posted by JR on July 21 at 2:15 PM
How do you prepare for change? Ask the famous producer of Saturday Night Live, Lorne Michaels. He knows that the huge changes coming to the NBC evening line-up will be rather groundbreaking. But he has a battle plan that uses the Web in an interesting way...
Topics: advertising, interactive 0 Comments
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Posted by Carla on July 18 at 11:31 AM
It's Friday babies. What you are doing for the weekend? If you live in an Absolut World you'll be taking two Be Kanye tablets and hitting the club. Welcome to the good life...
Topics: advertising, branding, public relations 3 Comments
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Posted by Katie on July 17 at 3:31 PM
Are you excited to enter your office each day? I don’t mean to dig into your never-ending stack of work. You may love what you do, but do you truly like your office
space?
Topics: architecture and design, design 2 Comments
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Posted by Melanie on July 15 at 3:54 PM
The
USGBC's
LEED green building rating system has been embraced as the golden-child of architectural mega-firms and corporate real estate developers, alike. But has this dummed-down approach to green design done more harm than good?
Topics: architecture and design, green, public relations 2 Comments
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Posted by JR on July 9 at 3:31 PM
Rowland, the CEO of DMD is a loyal fan of Twitter, the microblogging site. Turns out it isn't just him, but millions of other microbloggers, too. Despite constant server outages and bad press due to said outages. It makes you think: There's Something About Twitter...
Topics: branding, interactive 4 Comments
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Posted by Melanie on July 3 at 11:50 AM
NEW blog article! Yours free for the next 10 days only!
Topics: advertising, free write 0 Comments
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Posted by Rowland on June 30 at 5:08 PM
DMDers Justin and Carla started a book share here in the office. So I brought in all the books I've read recently. But once the sorting began at home, I discovered some treausres in the magazine world too. Take a look.
Topics: free write 0 Comments
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Posted by Rowland on June 18 at 9:13 PM
DMD set out on the first of our summer outings yesterday. We took a tour of the architecture and design galleries at MoMA lead by Christian Larsen, curatorial assistant. Recharged, we are now making a once a month outing as a team over the summer. More on the power of escape, what we saw (and heard) after the jump.
Topics: architecture and design, arts and culture, free write 0 Comments
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