Metrics Roundup: Diversified Media

Posted by Rowland on November 10 at 7:37 PM Supertaskers and how multiple media is changing consumption habits

This certainly applies to me, but even more interesting in that it has been quantified by Burst Media: people pay attention to multiple media--especially TV--while online. A new term "supertaskers" is used to describe people who use four or more media at once. How the media played off one another--going to websites that relate to shows or other content you are watching on TV, for instance--was of particular note. More coverage on the report.

In other, but related, news Newspapers web traffic is reaching all-time highs. But this may be no help for news sites overall, whose revenue may be hitting negative growth.

Top 1000 blogs. But look how many are mixed in with "traditional" media sources.

IBM's study, which created significant coverage in many marketing outlets this last week, on advertising supports the idea that many more ad dollars will move towards ad exchanges.

Ranking Online Marketing Priorities by Budget

A good study here on the disconnect between the desire for social networking tools for marketers, but the lack of budget. But I found this quote the most interesting:

"Email campaigns continue to demand most of a marketer’s time (22% on average), while the biggest portion of budgets (33% on average) go to online advertising. This is despite the fact that SEO was consistently ranked as the No. 1 priority."

This is interesting because the amount of time put into email marketing seems disproportionate to the results expected or the budget dedicated. I've also wondered why now content is being created for email marketing, but not being appropriated into ongoing blogs.

Search Engine Fatigue

Search is number one in the study above, but this is a study only relating to car searches, but I bet you hear the term "search engine fatigue" popping up more and more.
Topics: advertising, branding, interactive, public relations        SHARE: