Browsing all of posts in interactive
Posted by JR on August 13 at 4:08 PM
Hi there, reader! I hope you're enjoying your visit to DMDInsight.com!
Oh, and by the way, I (and everyone here in the office) know every page you've looked at, how long you've been on our site, how you got here, what page you will leave from, any files you download, any buttons you click, all the terms you search for...
Topics: interactive 0 Comments
Read Full Post
Posted by JR on August 5 at 4:52 PM
The end is nigh. And while blood may not flood the streets and no one will witness the four horsemen galloping around the corner of 57th and Park, things are about to change. A quick click over to YouTube to see how that video you made is performing, or a stopover to blog on Blogger in between meetings will become a thing of the past. But is that a good thing?
Topics: free write, interactive 1 Comment
Read Full Post
Posted by JR on August 1 at 1:12 PM
Toy company Hasbro is under attack. Hundreds of thousands of malicious emails. Vicious, stinging blog posts. Vitriolic hell-bent hackers. Yes, the company known for its fun family games and entertainments is being beaten down worse than a Whack-A-Mole. And it's all because of... Scrabble?
Topics: branding, interactive 1 Comment
Read Full Post
Posted by Rowland on July 28 at 4:00 PM
Journalists write. They don’t design.
With newspapers nationwide suffering from lost advertising, revenue, and market share, how can we imagine a solution that can breathe new life into these failing brands? The start of some of my thinking is of the role designers may have in saving the newspaper. A new breed I am calling the "designalist".
Topics: advertising, branding, design, free write, interactive, public relations 2 Comments
Read Full Post
Posted by Rowland on July 24 at 9:14 PM
I think the term branding gets abused. So I’ve been playing with some definitions. Interested to get feedback on “brand experience” v. “branding” in regards to online marketing. Let’s see if I can break that down after the jump….
Topics: advertising, branding, interactive 0 Comments
Read Full Post
Posted by JR on July 21 at 2:15 PM
How do you prepare for change? Ask the famous producer of Saturday Night Live, Lorne Michaels. He knows that the huge changes coming to the NBC evening line-up will be rather groundbreaking. But he has a battle plan that uses the Web in an interesting way...
Topics: advertising, interactive 0 Comments
Read Full Post
Posted by JR on July 9 at 3:31 PM
Rowland, the CEO of DMD is a loyal fan of Twitter, the microblogging site. Turns out it isn't just him, but millions of other microbloggers, too. Despite constant server outages and bad press due to said outages. It makes you think: There's Something About Twitter...
Topics: branding, interactive 4 Comments
Read Full Post
Posted by Duke on May 16 at 12:54 PM
Now that Grand Theft Auto IV ‘s first day gross of $310m has entered the Guinness World Records, the looming question is what will happen to the hostile takeover from Liberty City? Take-Two Interactive, the publisher of the game, is entrenched in a takeover bid by gaming titan Electronic Arts whose $2b offer ends today....
Topics: advertising, branding, design, financial services, interactive 2 Comments
Read Full Post
Posted by Rowland on April 2 at 10:39 AM
'm happy to announce that DMD has taken on, as a pro bono assignment,
the role of marketing agency for
MicroCredit Enterprises (MCE).
I'll be posting more on this going forward, but for now, let me tell
you why we were so seduced by MicroCredit Enterprises.
Topics: advertising, branding, design, financial services, interactive, philanthropy, public relations 0 Comments
Read Full Post
Posted by JR on March 29 at 3:58 PM
So many of us use a google toolbar these days. However, if you happen over to the Google search engine home page today, you will find that Google has, literally, gone dark...
Topics: green, interactive 0 Comments
Read Full Post
Posted by Duke on March 20 at 11:54 AM
The value of social networking has been primarily been isolated to community sites such as Facebook and MySpace, but email and Instant Messaging market share trends are providing a much more efficient platform for such a system. Some recent market share numbers...
Topics: advertising, financial services, interactive 0 Comments
Read Full Post
Posted by JR on March 6 at 10:50 AM
You don't see so many headlines about Second Life these days. But that doesn't mean that smart projects and innovations have halted. As proof, I give you Brooklyn is Watching…
Topics: arts and culture, interactive 0 Comments
Read Full Post
Posted by Rowland on March 5 at 2:58 PM
DMD is pleased to announce the publication of "The Museum Brand Footprint: The Role of Architecture in Defining the Museum's Image," a new white paper that provides useful insights and case studies for museum professionals in the midst of, or just beginning, reconstruction projects...
Topics: advertising, architecture and design, arts and culture, branding, design, grassroots, interactive, public relations 0 Comments
Read Full Post
Posted by Rowland on February 25 at 5:53 PM
Consumer decisions on sustainability; corporate investment in sustainability. Advertising clutter. DVR usage. Who really clicks on ads? Bloggers are a nice demographic, but not all the next generation is as online savvy as you think. Fine out more in the metrics round-up.
Topics: advertising, branding, grassroots, green, interactive, public relations 0 Comments
Read Full Post
Posted by Rowland on February 24 at 4:20 PM
I did not attend Interaction 08 conference, but luckily they posted all the videos. I've been enjoying watching these on planes and trains, and discovered that boring users may inspire action, pacing in storytelling can create engagement, and that users don't want to click. But you have to click here if you want to see my takeaways and the videos.
Topics: architecture and design, interactive 0 Comments
Read Full Post
Posted by JR on February 5 at 11:02 AM
Super Bowl Sunday seemed like a victory, but it was more of a tragedy. Sure my town's team won... yeah! ::chugs beer, crushes can on head:: But there were far more losers than winners in this contest. The biggest losers? (and not the reality show)...
advertisers!
Topics: advertising, interactive 1 Comment
Read Full Post
Posted by Rowland on February 3 at 5:01 PM
Lots will, including
Google's response well analyzed
here and
here, been said about this proposed hostile bid (although I found
Yahoo’s FAQ rather amusing in its ability to lay out questions and provide no answers.) I believe, however, that there is a side that is being overlooked: a new market for branding online.
Topics: advertising, branding, financial services, interactive 0 Comments
Read Full Post
Posted by JR on January 31 at 2:47 PM
This little thing might change everything
How often do I hear on the street "Hey! Newspapers are dead! Magazines are finished! Kaput to the printed word and all advertisements that go along with it!"? Hearing this fills me with rage. Yes. Print is dead. Right. So why do I work in integrated marketing? That's when I tell the coffee cart guy on the corner to just give me my bearclaw and keep his opinions on media to himself.
But wait! Hold the phones. Is print really dead? Or is it a gateway to a NEW DIMENSION? I'm not high off my bearclaw, I'm just excited. What am I talking about? Let's just say it starts with Google...
Topics: advertising, interactive 1 Comment
Read Full Post
Posted by Gina on January 31 at 2:03 PM
Whether you're a football fan or not, you have to admit that this hallowed day arrives and takes over the media for at least a cycle or two...
Topics: advertising, interactive 1 Comment
Read Full Post
Posted by JR on January 29 at 10:41 AM
I first learned of the band
The Arcade Fire through my former college roommate and co-DJ. I would play bubble gum pop like N*Sync and pre-tragedy Britney (hey, it got us skyhigh Allentown ratings!) and Aaron would play indy music I had never, ever heard of. Well, I haven't thought of the Fire in some time, but, because of their web genius, they are suddenly on my radar once more...
Topics: interactive 0 Comments
Read Full Post
Posted by JR on January 28 at 1:10 PM
I was extremely late in getting on the MySpace bandwagon. My friends descended upon the growing social network in troves. Adding photos, leaving comments, and telling me all the fun I was missing out on. Finally I relented (not for any reason but to gain access to friends' photos). How smart of MySpace to force you to create a profile in order to see those of others!
But I never liked MySpace...
Topics: interactive 2 Comments
Read Full Post
Posted by Rowland on January 26 at 11:28 PM
Via
Read Write Web comes this interesting video...
Topics: interactive 0 Comments
Read Full Post
Posted by Duke on January 24 at 2:57 PM
It seems that Google can’t wait for America’s lack of bandwidth to catch up with their wireless aspirations...
Topics: advertising, financial services, interactive 1 Comment
Read Full Post
Posted by Rowland on December 17 at 7:00 PM
Hulu is pretty neat. Some free episodes of Hereos? Yes, please!....
Topics: advertising, interactive 0 Comments
Read Full Post
Posted by Rowland on November 11 at 7:32 PM
Wal-Mart has sold out of the under $200 (not including monitor) computer. It is
green....
Topics: green, interactive 0 Comments
Read Full Post
Posted by Rowland on November 10 at 7:37 PM
A look at recent trends, statistics, and research...
Topics: advertising, branding, interactive, public relations 0 Comments
Read Full Post
Posted by Rowland on October 28 at 7:54 PM
Smiling, search engines, data visualization and digital billboards....more in the metrics roundup...
Topics: advertising, grassroots, interactive, public relations 0 Comments
Read Full Post
Posted by Rowland on October 27 at 8:02 PM
I just came across
this poster which smartly argues why advertising planning and information architecture will increasingly blur together. The author, David Carruthers, has a good
blog exploring the topic as well....
Topics: advertising, branding, interactive 0 Comments
Read Full Post
Posted by Rowland on October 27 at 7:59 PM
Thoroughly enjoyed
this video
Topics: design, interactive 0 Comments
Read Full Post
Posted by Rowland on October 21 at 8:07 PM
A truly fascinating read in this month's
Harvard Design Magazine arguing for architecture to embrace more mass production and step away from custom design. I found the read exhilarating as it embraced some of today's intriguing ideas: rapid prototyping, 3D printing, and Building Information Management (BIM). I actually found the article through
Tree Hugger which gets very excited
about the idea of "printing buildings" which would much better control the use and removal of building products....
Topics: architecture and design, branding, design, green, interactive 0 Comments
Read Full Post
Posted by Rowland on October 13 at 8:11 PM
and some very cool global architectural projects....
Topics: architecture and design, design, interactive 0 Comments
Read Full Post
Posted by Rowland on October 13 at 8:10 PM
I'm starting this feature which will be a depository of metrics certain categories. I think I've been inspired by this idea of "statistical storytelling" from the
GapMinder foundation--see below for more on their incredible visualization software and a link to a great video...
Topics: advertising, architecture and design, branding, design, grassroots, interactive, public relations 0 Comments
Read Full Post
Posted by Rowland on October 3 at 8:19 PM
Passionista, prosumers, and the new consumer of all the cultural and high-end.
Topics: advertising, architecture and design, branding, design, interactive, public relations 0 Comments
Read Full Post
Posted by Rowland on August 26 at 8:22 PM
What architecture can teach intergrated marketing (all aspects from Interactive to PR) how to sell process, not the creative genius.
Topics: advertising, architecture and design, arts and culture, branding, design, hospitality, interactive, public relations 0 Comments
Read Full Post
Posted by Rowland on August 22 at 8:25 PM
Really great conversation is emerging on our white paper--in collaboration with
Combined Story and
Market Truths--across a number of blogs.....
Topics: advertising, branding, design, interactive, public relations 0 Comments
Read Full Post
Posted by Rowland on August 20 at 8:25 PM
What happens when you look through old tags....
Topics: design, interactive, public relations 0 Comments
Read Full Post
Posted by Rowland on July 30 at 8:32 PM
“The Virtual Brand Footprint”, our white paper on how marketers can get the most out of Second Life in collaboration with Second Life development agency Combined Story and research firm Market Truths, is the first in a series of papers using the phrase “brand footprint” from DMD.....
Topics: advertising, branding, design, interactive, public relations 0 Comments
Read Full Post
Posted by Rowland on July 17 at 8:30 PM
NBC is betting more on putting
Olympics online than through TV based upon the poor performance for
advertisers through TV during the Winter Olympics and the rise of page views for online content....
Topics: advertising, interactive, philanthropy, public relations 0 Comments
Read Full Post
