Browsing all of posts in grassroots
Posted by Gina on December 9 at 10:07 AM
Goodby declares itself Non-Agency of the Year, and scores one for those of us who consider integration first.
Topics: advertising, branding, design, grassroots, interactive, media, public relations 1 Comment
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Posted by Katie on March 18 at 5:35 PM
Obviously organizations would like to target the millionaires that can write big checks, but while digging for the big donation, groups may be overlooking many little ones that have the potential to grow someday.
Topics: grassroots, philanthropy 0 Comments
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Posted by Rowland on March 5 at 2:58 PM
DMD is pleased to announce the publication of "The Museum Brand Footprint: The Role of Architecture in Defining the Museum's Image," a new white paper that provides useful insights and case studies for museum professionals in the midst of, or just beginning, reconstruction projects...
Topics: advertising, architecture and design, arts and culture, branding, design, grassroots, interactive, public relations 0 Comments
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Posted by Rowland on February 25 at 5:53 PM
Consumer decisions on sustainability; corporate investment in sustainability. Advertising clutter. DVR usage. Who really clicks on ads? Bloggers are a nice demographic, but not all the next generation is as online savvy as you think. Fine out more in the metrics round-up.
Topics: advertising, branding, grassroots, green, interactive, public relations 0 Comments
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Posted by Duke on February 8 at 10:42 AM
Most major credit card issuers are quickly moving into offering “green” credit cards that purport to give back to the environment by allowing users to channel a percentage of their spending towards purchasing carbon offsets and other environmental initiatives.
Topics: branding, financial services, grassroots, philanthropy 1 Comment
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Posted by Rowland on October 28 at 7:54 PM
Smiling, search engines, data visualization and digital billboards....more in the metrics roundup...
Topics: advertising, grassroots, interactive, public relations 0 Comments
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Posted by Rowland on October 13 at 8:10 PM
I'm starting this feature which will be a depository of metrics certain categories. I think I've been inspired by this idea of "statistical storytelling" from the
GapMinder foundation--see below for more on their incredible visualization software and a link to a great video...
Topics: advertising, architecture and design, branding, design, grassroots, interactive, public relations 0 Comments
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