You are currently browsing the blog archives for July 2007.
Posted by Rowland Hobbs on July 30 at 8:32 PM
“The Virtual Brand Footprint”, our white paper on how marketers can get the most out of Second Life in collaboration with Second Life development agency Combined Story and research firm Market Truths, is the first in a series of papers using the phrase “brand footprint” from DMD.....
Topics: advertising, branding, design, interactive, public relations 0 Comments
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Posted by Rowland Hobbs on July 17 at 8:30 PM
NBC is betting more on putting
Olympics online than through TV based upon the poor performance for
advertisers through TV during the Winter Olympics and the rise of page views for online content....
Topics: advertising, interactive, philanthropy, public relations 0 Comments
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Posted by Rowland Hobbs on July 1 at 8:33 PM
If you are not convinced of that, check out the story in the N
ew York Times today. Front of the Sunday Style Section, it takes a stance that contrasts action that results in environmental change against the green lifestyle choices of many consumers.
Now take the responses I’ve seen online right away.....
Topics: green, public relations 0 Comments
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