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You are currently browsing the blog archives for July 2008.

A Pritzker, a Fan and a Handbag

Posted by Duke Sherman on July 31 at 1:02 PM What do you get when you combine a Pritzker, a Fan and a Handbag?  It has been called everything from “genius” to “commercialization gone awry” to a “Star Trek –style spacecraft.”  Whether you love or hate it, the 7.500 square foot epicenter where architecture, art and fashion collide is landing in Central Park in October. Topics: advertising, architecture and design, arts and culture, branding, design, free write        2 Comments Read Full Post

The Last Lecture

Posted by Katie Gerenski on July 31 at 11:22 AM An ordinary man shared a powerful message, inspired millions of strangers and left a lasting legacy. Topics: free write        2 Comments Read Full Post

Adventures from the Antarctic Abyss

Posted by Melanie Bender on July 30 at 12:25 PM Every wonder what it’d be like a scientist roaming uncharted territory in search the Earth’s secrets? Topics: free write, green        1 Comment Read Full Post

Designers Can Save The Newspaper

Posted by Rowland Hobbs on July 28 at 4:00 PM Journalists write. They don’t design.

With newspapers nationwide suffering from lost advertising, revenue, and market share, how can we imagine a solution that can breathe new life into these failing brands? The start of some of my thinking is of the role designers may have in saving the newspaper. A new breed I am calling the "designalist".
Topics: advertising, branding, design, free write, interactive, public relations        2 Comments Read Full Post

It Happened This Week

Posted by Melanie Bender on July 25 at 10:11 AM A weekly round-up of all things Insight. Topics: advertising, architecture and design, arts and culture, branding, design, free write, green, interactive        1 Comment Read Full Post

Branding v. Brand Experiences

Posted by Rowland Hobbs on July 24 at 9:14 PM I think the term branding gets abused. So I’ve been playing with some definitions. Interested to get feedback on “brand experience” v. “branding” in regards to online marketing. Let’s see if I can break that down after the jump…. Topics: advertising, branding, interactive        0 Comments Read Full Post

Can You Hear Me Now?

Posted by Carla Colon on July 22 at 10:10 AM The new Verizon spot featuring ferocious pit bulls has unleashed an outcry of complaints from customers and animal rights organizations including the Humane Society, ASPCA and PETA.  Verizon has decided to stick with the 30 second spot...
Topics: advertising, public relations        6 Comments Read Full Post

Leno to Conan to Fallon, Oh My!

Posted by JR Buchbinder on July 21 at 2:15 PM How do you prepare for change? Ask the famous producer of Saturday Night Live, Lorne Michaels. He knows that the huge changes coming to the NBC evening line-up will be rather groundbreaking. But he has a battle plan that uses the Web in an interesting way... Topics: advertising, interactive        0 Comments Read Full Post

Anytime is Kanye Time in an Absolut World

Posted by Carla Colon on July 18 at 11:31 AM It's Friday babies.  What you are doing for the weekend?  If you live in an Absolut World you'll be taking two Be Kanye tablets and hitting the club.  Welcome to the good life... Topics: advertising, branding, public relations        4 Comments Read Full Post

I Want That Office!

Posted by Katie Gerenski on July 17 at 3:31 PM Are you excited to enter your office each day? I don’t mean to dig into your never-ending stack of work. You may love what you do, but do you truly like your office space? Topics: architecture and design, design        2 Comments Read Full Post

Did LEED kill green design?

Posted by Melanie Bender on July 15 at 3:54 PM The USGBC's LEED green building rating system has been embraced as the golden-child of architectural mega-firms and corporate real estate developers, alike.  But has this dummed-down approach to green design done more harm than good?
Topics: architecture and design, green, public relations        2 Comments Read Full Post

Twitter stutters... and no one cares!

Posted by JR Buchbinder on July 9 at 3:31 PM Rowland, the CEO of DMD is a loyal fan of Twitter, the microblogging site. Turns out it isn't just him, but millions of other microbloggers, too. Despite constant server outages and bad press due to said outages. It makes you think: There's Something About Twitter... Topics: branding, interactive        4 Comments Read Full Post

Buy one get one free: the secret psychology of promotions

Posted by Melanie Bender on July 3 at 11:50 AM NEW blog article!  Yours free for the next 10 days only!
Topics: advertising, free write        0 Comments Read Full Post