Browsing all of Rowland Hobbs's posts.
Posted by Rowland Hobbs on December 2 at 7:25 PM
Last week Google announced its intention to
close Lively, their virtual world platform. Having collobrated on "
The Virtual Brand Footprint: The Marketing Opportunity in Second Life" (downlaod
here) with
Boris Kizelshteyn, we thought we should ask him and his his firm, Popcha!, what the future of virtual worlds looks like now. In our Q&A, we discover what happened at Google, what this might mean for Google Earth, and where you might be holding your next company conference.
Topics: interactive 10 Comments
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Posted by Rowland Hobbs on September 29 at 10:17 AM
Nicolai Ouroussoff, the architecture critic for The New York Times,
provided a list of buildings he would demolish. Toping my list is Penn Station.
But it was Ourousoff’s attack on the
Museum of Art and Design (MAD) that created a bit of a stir in the Architectural blogs, with BusinessWeek’s
Bruce Nassbaum citing this as another sign of the death of The New York Times.
Architecture became for an instant a lighting rode for the ongoing paradigm debate of conversation versus authority.
Topics: advertising, interactive 3 Comments
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Posted by Rowland Hobbs on September 26 at 8:15 PM
Infographics and visualization is becoming so incredible. Today, the National Science Foundation posted the winners to the Science and
Engineering Visualization Challenge. I’ll show some of those winners, and other great examples of visualization as of late, after the jump.
Topics: design 2 Comments
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Posted by Rowland Hobbs on July 28 at 4:00 PM
Journalists write. They don’t design.
With newspapers nationwide suffering from lost advertising, revenue, and market share, how can we imagine a solution that can breathe new life into these failing brands? The start of some of my thinking is of the role designers may have in saving the newspaper. A new breed I am calling the "designalist".
Topics: advertising, branding, design, free write, interactive, public relations 2 Comments
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Posted by Rowland Hobbs on July 24 at 9:14 PM
I think the term branding gets abused. So I’ve been playing with some definitions. Interested to get feedback on “brand experience” v. “branding” in regards to online marketing. Let’s see if I can break that down after the jump….
Topics: advertising, branding, interactive 0 Comments
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Posted by Rowland Hobbs on June 30 at 5:08 PM
DMDers Justin and Carla started a book share here in the office. So I brought in all the books I've read recently. But once the sorting began at home, I discovered some treausres in the magazine world too. Take a look.
Topics: free write 3 Comments
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Posted by Rowland Hobbs on June 18 at 9:13 PM
DMD set out on the first of our summer outings yesterday. We took a tour of the architecture and design galleries at MoMA lead by Christian Larsen, curatorial assistant. Recharged, we are now making a once a month outing as a team over the summer. More on the power of escape, what we saw (and heard) after the jump.
Topics: architecture and design, arts and culture, free write 0 Comments
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Posted by Rowland Hobbs on June 15 at 9:01 PM
I've admired Tim Russert since before he joined Meet The Press. As a young political organizer I recall seeing him on NBC during the 1988 election. Studying the art of rhetoric, I watched with intrigue during the 1992 Election when he grilled the primary candidates. On Friday, many of us at DMD crowded around the TV to hear the news of his passing and expressed the same sense of having lost a respected friend. The rest of this weekend has been non-stop coverage of this giant in the world of journalism. After the jump, I don’t have much to say so I created a word cloud from the New York Times, LA Times, and Washington Post obituaries. I like the idea of remembering him through words; it reminds me of what he taught me each Sunday morning.
Topics: free write, public relations 0 Comments
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Posted by Rowland Hobbs on May 25 at 9:27 PM
I've
toyed with
Twitter. I've been excited. Then Confused. Perhaps the stages of Twitter acceptance. But until now, I didn't understand its full pwoer. See why.
Topics: free write 2 Comments
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Posted by Rowland Hobbs on May 19 at 9:50 AM
DMD has been out in droves at ICFF. On the trade show floor, at the events, and, of course, this morning catching up on the blog coverage.
Topics: architecture and design 0 Comments
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Posted by Rowland Hobbs on May 17 at 3:43 AM
Hospitality Design Expo happens every year in Las Vegas. This year, though, it has been placed on the same week as American Institute Of Architects in Boston, and the International Contemporary Furniture Fair in NYC. So our team has been in full-blown trade show mode, not sipping, but gulping down design. Here is what the media is saying so far, a round-up, round-up if you will allow me.
Topics: architecture and design, hospitality, public relations 0 Comments
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Posted by Rowland Hobbs on May 11 at 6:00 PM
Saturday night I had the privilege of participating in a small salon organized by my friend
Caitlin Dover, an editor at
Print magazine (they just won a National Magazine Award!). As the event was an intimate affair, each person presenting a project they were working on from essays, to music, to photography and illustrations, I won’t reveal what each person was pursuing, but I will reveal what, in just a few short hours, it taught me.
Topics: free write 0 Comments
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Posted by Rowland Hobbs on May 5 at 7:29 AM
I'm obsessed with cars. As a kid I would memorize everything about them. I think it surprised my family, as my eyesight percluded my chances of driving. Nonetheless, I would sketch new dashboard designs, quiz car dealers on MPG and horsepower, and drive the rest of my family—who honestly didn’t care as much about cars—a bit crazy. So, it is with some childlike glee I can tell you about two new cars, and one concept car that are attempting to finally, truly decrease emissions.
Topics: branding, design, green 0 Comments
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Posted by Rowland Hobbs on April 2 at 10:39 AM
'm happy to announce that DMD has taken on, as a pro bono assignment,
the role of marketing agency for
MicroCredit Enterprises (MCE).
I'll be posting more on this going forward, but for now, let me tell
you why we were so seduced by MicroCredit Enterprises.
Topics: advertising, branding, design, financial services, interactive, philanthropy, public relations 3 Comments
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Posted by Rowland Hobbs on March 5 at 2:58 PM
DMD is pleased to announce the publication of "The Museum Brand Footprint: The Role of Architecture in Defining the Museum's Image," a new white paper that provides useful insights and case studies for museum professionals in the midst of, or just beginning, reconstruction projects...
Topics: advertising, architecture and design, arts and culture, branding, design, grassroots, interactive, public relations 0 Comments
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Posted by Rowland Hobbs on February 25 at 5:53 PM
Consumer decisions on sustainability; corporate investment in sustainability. Advertising clutter. DVR usage. Who really clicks on ads? Bloggers are a nice demographic, but not all the next generation is as online savvy as you think. Fine out more in the metrics round-up.
Topics: advertising, branding, grassroots, green, interactive, public relations 3 Comments
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Posted by Rowland Hobbs on February 24 at 4:20 PM
I did not attend Interaction 08 conference, but luckily they posted all the videos. I've been enjoying watching these on planes and trains, and discovered that boring users may inspire action, pacing in storytelling can create engagement, and that users don't want to click. But you have to click here if you want to see my takeaways and the videos.
Topics: architecture and design, interactive 0 Comments
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Posted by Rowland Hobbs on February 3 at 5:01 PM
Lots will, including
Google's response well analyzed
here and
here, been said about this proposed hostile bid (although I found
Yahoo’s FAQ rather amusing in its ability to lay out questions and provide no answers.) I believe, however, that there is a side that is being overlooked: a new market for branding online.
Topics: advertising, branding, financial services, interactive 3 Comments
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Posted by Rowland Hobbs on January 30 at 7:10 PM
The Brits, Las Vegas, and Minnieapolis St. Paul take on new branding campaigns. What works, what doesn't and what the Norweigians know that can help economic development campaigns...
Topics: advertising, branding, economic development, public relations 1 Comment
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Posted by Rowland Hobbs on January 26 at 11:28 PM
Via
Read Write Web comes this interesting video...
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Posted by Rowland Hobbs on January 2 at 6:41 PM
The year in review through the eyes of lists!
Topics: architecture and design, branding, public relations 0 Comments
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Posted by Rowland Hobbs on December 17 at 7:00 PM
Hulu is pretty neat. Some free episodes of Hereos? Yes, please!....
Topics: advertising, interactive 0 Comments
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Posted by Rowland Hobbs on November 14 at 3:31 PM
Andrew Blum, whose blog I just found through A Daily Dose of Architecture, but whose work I've seen in various magazines such as Metropolis, has posted his essay on what it means to be a neighborhood today...
Topics: architecture and design, arts and culture 2 Comments
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Posted by Rowland Hobbs on November 11 at 7:32 PM
Wal-Mart has sold out of the under $200 (not including monitor) computer. It is
green....
Topics: green, interactive 0 Comments
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Posted by Rowland Hobbs on November 10 at 7:48 PM
How architecture--at odds with its surroundings--can create immortality!...
Topics: architecture and design 0 Comments
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Posted by Rowland Hobbs on November 10 at 7:40 PM
A round-up of coverage from the largest Greenbuild trade show in Chicago.
Topics: architecture and design, green 0 Comments
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Posted by Rowland Hobbs on November 10 at 7:37 PM
A look at recent trends, statistics, and research...
Topics: advertising, branding, interactive, public relations 2 Comments
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Posted by Rowland Hobbs on November 4 at 1:08 PM
We are about to move our offices, and so I was interested in looking at how various companies have put their space together....
Topics: architecture and design 0 Comments
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Posted by Rowland Hobbs on October 28 at 7:54 PM
Smiling, search engines, data visualization and digital billboards....more in the metrics roundup...
Topics: advertising, grassroots, interactive, public relations 4 Comments
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Posted by Rowland Hobbs on October 27 at 8:02 PM
I just came across
this poster which smartly argues why advertising planning and information architecture will increasingly blur together. The author, David Carruthers, has a good
blog exploring the topic as well....
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Posted by Rowland Hobbs on October 27 at 7:59 PM
Thoroughly enjoyed
this video
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Posted by Rowland Hobbs on October 21 at 8:07 PM
A truly fascinating read in this month's
Harvard Design Magazine arguing for architecture to embrace more mass production and step away from custom design. I found the read exhilarating as it embraced some of today's intriguing ideas: rapid prototyping, 3D printing, and Building Information Management (BIM). I actually found the article through
Tree Hugger which gets very excited
about the idea of "printing buildings" which would much better control the use and removal of building products....
Topics: architecture and design, branding, design, green, interactive 0 Comments
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Posted by Rowland Hobbs on October 21 at 12:31 PM
...They ask about Subprime and climate change...."
Topics: financial services, green 0 Comments
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Posted by Rowland Hobbs on October 13 at 8:11 PM
and some very cool global architectural projects....
Topics: architecture and design, design, interactive 4 Comments
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Posted by Rowland Hobbs on October 13 at 8:10 PM
I'm starting this feature which will be a depository of metrics certain categories. I think I've been inspired by this idea of "statistical storytelling" from the
GapMinder foundation--see below for more on their incredible visualization software and a link to a great video...
Topics: advertising, architecture and design, branding, design, grassroots, interactive, public relations 0 Comments
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Posted by Rowland Hobbs on October 4 at 8:17 PM
Architectural criticism is how new forms get digested. Its role is crucial, I feel, in how we domestic and come to adore the other worldly in architecture....
Topics: architecture and design, arts and culture, public relations 0 Comments
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Posted by Rowland Hobbs on October 3 at 8:19 PM
Passionista, prosumers, and the new consumer of all the cultural and high-end.
Topics: advertising, architecture and design, branding, design, interactive, public relations 0 Comments
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Posted by Rowland Hobbs on August 26 at 8:22 PM
What architecture can teach intergrated marketing (all aspects from Interactive to PR) how to sell process, not the creative genius.
Topics: advertising, architecture and design, arts and culture, branding, design, hospitality, interactive, public relations 0 Comments
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Posted by Rowland Hobbs on August 22 at 8:25 PM
Really great conversation is emerging on our white paper--in collaboration with
Combined Story and
Market Truths--across a number of blogs.....
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Posted by Rowland Hobbs on August 20 at 8:25 PM
What happens when you look through old tags....
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Posted by Rowland Hobbs on July 30 at 8:32 PM
“The Virtual Brand Footprint”, our white paper on how marketers can get the most out of Second Life in collaboration with Second Life development agency Combined Story and research firm Market Truths, is the first in a series of papers using the phrase “brand footprint” from DMD.....
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Posted by Rowland Hobbs on July 17 at 8:30 PM
NBC is betting more on putting
Olympics online than through TV based upon the poor performance for
advertisers through TV during the Winter Olympics and the rise of page views for online content....
Topics: advertising, interactive, philanthropy, public relations 0 Comments
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Posted by Rowland Hobbs on July 1 at 8:33 PM
If you are not convinced of that, check out the story in the N
ew York Times today. Front of the Sunday Style Section, it takes a stance that contrasts action that results in environmental change against the green lifestyle choices of many consumers.
Now take the responses I’ve seen online right away.....
Topics: green, public relations 0 Comments
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Posted by Rowland Hobbs on January 6 at 8:35 PM
Cultural institutions are increasingly turning to architectural talent to define their organization. Seeking to make a footprint that extends beyond the building to the brands local, national and international stature, cultural institutions go through an extensive architectural selection processes. Further, these organizations must go through extesnive development planning and--upon opening the doors to their new home--large public relations, advertising and online communications campaigns.....
Topics: architecture and design, arts and culture, philanthropy 0 Comments
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