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UPDATE - Can You Hear Me Now?

Posted by Carla Colon on August 1 at 10:58 AM Verizon has PULLED the ad. 

At the time of my first post (7/22), Verizon had publicly stated it would not remove the ad, describing it as "fictional".  On Thursday, July  24, PETA launched an action alert campaign, lobbying Verizon to remove the "cruel pit bull ad"  After Verizon's CEO Ivan Seidenberg received 7,000 emails through PETA's campaign, the company succumbed to pressure and pulled the spot.

Final Score: PETA 1, Verizon 0



Topics: advertising, public relations        SHARE:  Share with Delicious Share with Stumble Upon Share with Furl Share with Digg Share with Reddit

7 Comments so far...

I can't believe it! Well, never doubt the power of the people. 7,000 emails is a lot of emails. Once again - the power of the internet and organizing like-minded individuals.

Next up: Playing card enthusiasts protest en masse against the negative rap the Batman movie gives to Jokers, forcing WB to edit the villain out of the film.

Really folks? It's a commercial. Everyone's afraid of pitbulls anyway.

This just gets me angry.

Posted by JR on August 1 at 12:08 PM

How bad do you think the creative team at the ad agency was smacked down for not thinking THAT one through?

Posted by Rowland Hobbs on August 1 at 5:17 PM

I still don't understand the controversy. As long as they're not portraying cruelty to animals, I think it's well within artistic expression to show a guard dog doing it's job. And we all know that if they had shown pit bulls as friendly and approachable then they would have been sued when someone tried to pet one and got bitten.

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