Posted by Rowland Hobbs on October 21 at 8:07 PM
Creating a more unified look, the article argues, would also create a stronger brand desire for architecture by creating consumer recognition of a certain style of architecture. A slightly different approach
mentioned here based on what this means for craftsmanship: a threat, or: "However, according to Klinger, digital design and fabrication has the potential to reconnect the practice of architecture with the act of building. He predicts that as students and practitioners increasingly learn to "craft" the code that controls the fabrication equipment, the profession will become more engaged in the "culture of making things."
Topics: architecture and design, branding, design, green, interactive SHARE:
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