New White Paper Announcement: The Museum Brand Footprint: The Role of Architecture in Defining the Museum's Image

Posted by Rowland Hobbs on March 5 at 2:58 PM DMD is pleased to announce the publication of "The Museum Brand Footprint: The Role of Architecture in Defining the Museum's Image," a new white paper that provides useful insights and case studies for museum professionals in the midst of, or just beginning, reconstruction projects...

Over the past several months DMD has worked with many of our industry partners to create and publish the second in our series of original white papers that study differentiation within industry brand footprints. "The Museum Brand Footprint: The Role of Architecture in Defining the Museum's Image" focuses on the arts and culture space. It looks in depth at how the world's leading museums have combined design, architecture, branding, and communication strategies to define a new image.

This white paper features eight in-depth case studies that detail high-profile international museum expansions including:

•    The Solomon R. Guggenheim museum
•    New York’s Museum of Modern Art
•    The Walker Art Center in Minneapolis
•    The Toledo Museum of Art
•    The Art Institute of Chicago
•    Miami Art Museum
•    The Art Gallery of Ontario
•    MoCA Shanghai

In addition, to equip museum professionals for the branding challenges they will face, we have defined best practices that include:

•    Creating impactful community outreach
•    Expanding an institution’s global reach
•    Effectively redefining the museum brand through architecture
•    Harnessing online outreach using new tools including social networking and blogging

I invite you to download The Museum Brand Footprint: The Role of Architecture in Defining the Muesum's Image right now on our research page.
Topics: advertising, architecture and design, arts and culture, branding, design, grassroots, interactive, public relations        SHARE: