Browsing all of posts in interactive
Posted by Katy Voevodkin on June 28 at 5:17 AM
Having acquired the newest version of Adobe Creative Suite 5 made us painfully aware of the leaps and bounds in advancement over CS3. DMD's creative team decided to take advantage of the the Art Directors Club workshop offered last week to highlight the main upgrades. Having taken some time to road test all that's new, here are our Top 10 favorite new updates about CS5:
Topics: design, interactive, media 0 Comments
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Posted by Katy Voevodkin on April 26 at 7:36 PM
Last Thursday night marked tokidoki’s launch into the blogosphere at the Sephora event at the Arena. Promoting the new make up and swag available at Sephora in may 2010.
Topics: advertising, architecture and design, branding, design, fashion, interactive, media, public relations 0 Comments
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Posted by Gina Miller on April 12 at 11:00 AM
Much of the activities surrounding Architecture Week are online, follow our daily posts here all week.
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Posted by Gina Miller on April 5 at 11:11 AM
Would you turn your company Web site homepage over to staff each month to do with it what they will? We do, and we love it.
Topics: branding, design, interactive, public relations 2 Comments
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Posted by Gina Miller on March 5 at 12:00 AM
In the last few weeks our blog has been fired up with design insights and immersion in the world of art and museums. More to come next week!
Topics: advertising, architecture and design, arts and culture, branding, design, fashion, grassroots, green, healthcare, hospitality, interactive, media, philanthropy, public relations 0 Comments
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Posted by Gina Miller on February 19 at 12:00 AM
We’ve talked about great design, what it means and how it takes shape. We’ve talked about adding the verbal to the visual and the impact there. So let’s talk communicating great design with words only.
Topics: advertising, design, interactive, media, public relations 2 Comments
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Posted by Gina Miller on February 17 at 12:00 AM
Defining design certainly varies, but from our commentators on yesterday's "Let's Talk Design I", it keeps coming back to making that connection – emotional or rational.
Now what happens when we add words?
Topics: advertising, branding, design, interactive, media, public relations 8 Comments
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Posted by Gina Miller on February 16 at 12:00 AM
At DMD we're always talking about design. From strategy to visuals to words to buzz and all its iterations. Won't you join the conversation.
Jump in, it's a week long affair with what we love to talk about most. Dedicating a day each week to key disciplines, we hope you'll enjoy the lively conversation. Post a thought, a picture, a link. We'll want to hear from the strategists, designers, design thinkers, PR members, interactive gurus, or just about any design enthusiast out there. Join the conversation today.
Topics: advertising, branding, design, interactive, media, public relations 8 Comments
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Posted by Gina Miller on February 11 at 12:00 AM
At DMD Insight, social media is part of our everyday lives and part of many of our clients’ everyday communications efforts. Yet for some industries, it is a medium yet tested, and with potential that has not yet been tapped. Take Oil & Gas for example…
Topics: green, interactive, media, public relations 1 Comment
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Posted by Rebecca Goldberg on November 18 at 12:21 PM
Growth. It was the buzzword at last week’s Greenbuild and as someone who attends multiple A+D events a year, it’s the first time that I’ve heard it associated with a tradeshow in 2009.
Perhaps it is the niche market, federal money, or relevance of sustainable design but Greenbuild’s numbers were up this year. The conference, which is less than a decade old, celebrated a much-quoted 30,000 visitors.
Topics: advertising, architecture and design, arts and culture, branding, design, grassroots, green, interactive, media, public relations 1 Comment
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Posted by Gina Miller on November 1 at 12:00 AM
Thinking back on how our newest masterpiece of an online advertisement came about, I guess you could say it was born out of an impossible brief.
Topics: advertising, architecture and design, branding, design, interactive, media 1 Comment
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Posted by Melanie Bender on June 5 at 12:00 AM
Check out DMD's top takeaway tips from this week's Social Media Camp.
Topics: interactive, media, public relations 1 Comment
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Posted by JR Buchbinder on April 24 at 3:00 PM
In the past few weeks, DMD Insight has been blogging and tweeting about everything from recent award wins to fashion and our new DMD Lab. Read our roundup to catch up...
Topics: advertising, architecture and design, arts and culture, branding, design, economic development, fashion, financial services, grassroots, green, healthcare, hospitality, interactive, media, philanthropy, public relations 0 Comments
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Posted by Gina Miller on April 22 at 12:00 AM
Media industry struggles to keep both viable as each takes a hit.
Topics: advertising, architecture and design, branding, interactive, media, public relations 5 Comments
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Posted by JR Buchbinder on March 27 at 1:00 PM
Over the past two weeks, DMD Insight has been focusing on experimental design, innovations in interactive, sustainability in architecture, and eco-forward fashion. Read our bi-weekly roundup to catch up...
Topics: advertising, architecture and design, arts and culture, branding, design, fashion, green, interactive, media, public relations 6 Comments
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Posted by JR Buchbinder on March 6 at 1:00 PM
The past few weeks on DMD Insight have featured insight on everything from design and social media to fashion, arctic exploration, and advertising. Read on for our full recap of the best blogs, tweets and tags…
Topics: advertising, architecture and design, arts and culture, branding, design, economic development, fashion, financial services, grassroots, green, healthcare, hospitality, interactive, media, philanthropy, public relations 4 Comments
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Posted by JR Buchbinder on February 19 at 11:00 AM
A week ago the powers that be at DMD let me leave my desk and take to the big bad city for Social Media Week. I came back with a few free glasses of cheap wine, and a bagful of learnings...
Topics: interactive, public relations 3 Comments
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Posted by Melanie Bender on December 23 at 2:21 PM
And our 6 finalists for the DMD Lab are...
Topics: branding, design, fashion, green, interactive, public relations 386 Comments
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Posted by JR Buchbinder on December 10 at 1:32 PM
Your business is suffering, you fear the security of your paycheck and even your job. What's the first thing you do? Well if we can trust the numbers, you're likely signing up for Match.com...
Topics: interactive 2 Comments
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Posted by JR Buchbinder on December 9 at 12:30 PM
The time is finally upon us. After months of waiting, America will finally get a sneak peek at Late Night with Jimmy Fallon as his nightly video blog launches...
Topics: advertising, interactive 0 Comments
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Posted by Gina Miller on December 9 at 10:07 AM
Goodby declares itself Non-Agency of the Year, and scores one for those of us who consider integration first.
Topics: advertising, branding, design, grassroots, interactive, media, public relations 1 Comment
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Posted by Amanda Huber on December 8 at 12:00 AM
In an world over-saturated with data, facts and knowledge, the design of information becomes ever more critical and ever more challenging. Online and in print, information designers are taking the challenge head on.
Topics: design, interactive 4 Comments
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Posted by JR Buchbinder on December 4 at 3:35 PM
Walmart recently came up with a spectacularly successful advertising campaign. Now that campaign is being blamed for murder...
Topics: advertising, branding, free write, interactive, public relations 2 Comments
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Posted by Rowland Hobbs on December 2 at 7:25 PM
Last week Google announced its intention to
close Lively, their virtual world platform. Having collobrated on "
The Virtual Brand Footprint: The Marketing Opportunity in Second Life" (downlaod
here) with
Boris Kizelshteyn, we thought we should ask him and his his firm, Popcha!, what the future of virtual worlds looks like now. In our Q&A, we discover what happened at Google, what this might mean for Google Earth, and where you might be holding your next company conference.
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Posted by JR Buchbinder on December 2 at 1:26 PM
Having a hard time with the economy? Fear not, The Huffington Post just made a really smart move...
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Posted by JR Buchbinder on November 25 at 1:55 PM
Times are hard for all of us, and by all of us, I mean bloggers...
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Posted by on October 3 at 12:42 PM
It isn't much to look at, and it's certainly simplistic... but YouTube now has its very first interactive game...
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Posted by Rowland Hobbs on September 29 at 10:17 AM
Nicolai Ouroussoff, the architecture critic for The New York Times,
provided a list of buildings he would demolish. Toping my list is Penn Station.
But it was Ourousoff’s attack on the
Museum of Art and Design (MAD) that created a bit of a stir in the Architectural blogs, with BusinessWeek’s
Bruce Nassbaum citing this as another sign of the death of The New York Times.
Architecture became for an instant a lighting rode for the ongoing paradigm debate of conversation versus authority.
Topics: advertising, interactive 3 Comments
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Posted by JR Buchbinder on August 13 at 4:08 PM
Hi there, reader! I hope you're enjoying your visit to DMDInsight.com!
Oh, and by the way, I (and everyone here in the office) know every page you've looked at, how long you've been on our site, how you got here, what page you will leave from, any files you download, any buttons you click, all the terms you search for...
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Posted by JR Buchbinder on August 5 at 4:52 PM
The end is nigh. And while blood may not flood the streets and no one will witness the four horsemen galloping around the corner of 57th and Park, things are about to change. A quick click over to YouTube to see how that video you made is performing, or a stopover to blog on Blogger in between meetings will become a thing of the past. But is that a good thing?
Topics: free write, interactive 1 Comment
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Posted by JR Buchbinder on August 1 at 1:12 PM
Toy company Hasbro is under attack. Hundreds of thousands of malicious emails. Vicious, stinging blog posts. Vitriolic hell-bent hackers. Yes, the company known for its fun family games and entertainments is being beaten down worse than a Whack-A-Mole. And it's all because of... Scrabble?
Topics: branding, interactive 1 Comment
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Posted by Rowland Hobbs on July 28 at 4:00 PM
Journalists write. They don’t design.
With newspapers nationwide suffering from lost advertising, revenue, and market share, how can we imagine a solution that can breathe new life into these failing brands? The start of some of my thinking is of the role designers may have in saving the newspaper. A new breed I am calling the "designalist".
Topics: advertising, branding, design, free write, interactive, public relations 2 Comments
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Posted by Rowland Hobbs on July 24 at 9:14 PM
I think the term branding gets abused. So I’ve been playing with some definitions. Interested to get feedback on “brand experience” v. “branding” in regards to online marketing. Let’s see if I can break that down after the jump….
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Posted by JR Buchbinder on July 21 at 2:15 PM
How do you prepare for change? Ask the famous producer of Saturday Night Live, Lorne Michaels. He knows that the huge changes coming to the NBC evening line-up will be rather groundbreaking. But he has a battle plan that uses the Web in an interesting way...
Topics: advertising, interactive 0 Comments
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Posted by JR Buchbinder on July 9 at 3:31 PM
Rowland, the CEO of DMD is a loyal fan of Twitter, the microblogging site. Turns out it isn't just him, but millions of other microbloggers, too. Despite constant server outages and bad press due to said outages. It makes you think: There's Something About Twitter...
Topics: branding, interactive 4 Comments
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Posted by Duke Sherman on May 16 at 12:54 PM
Now that Grand Theft Auto IV ‘s first day gross of $310m has entered the Guinness World Records, the looming question is what will happen to the hostile takeover from Liberty City? Take-Two Interactive, the publisher of the game, is entrenched in a takeover bid by gaming titan Electronic Arts whose $2b offer ends today....
Topics: advertising, branding, design, financial services, interactive 2 Comments
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Posted by Rowland Hobbs on April 2 at 10:39 AM
'm happy to announce that DMD has taken on, as a pro bono assignment,
the role of marketing agency for
MicroCredit Enterprises (MCE).
I'll be posting more on this going forward, but for now, let me tell
you why we were so seduced by MicroCredit Enterprises.
Topics: advertising, branding, design, financial services, interactive, philanthropy, public relations 3 Comments
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Posted by JR Buchbinder on March 29 at 3:58 PM
So many of us use a google toolbar these days. However, if you happen over to the Google search engine home page today, you will find that Google has, literally, gone dark...
Topics: green, interactive 3 Comments
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Posted by Duke Sherman on March 20 at 11:54 AM
The value of social networking has been primarily been isolated to community sites such as Facebook and MySpace, but email and Instant Messaging market share trends are providing a much more efficient platform for such a system. Some recent market share numbers...
Topics: advertising, financial services, interactive 2 Comments
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Posted by JR Buchbinder on March 6 at 10:50 AM
You don't see so many headlines about Second Life these days. But that doesn't mean that smart projects and innovations have halted. As proof, I give you Brooklyn is Watching…
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Posted by Rowland Hobbs on March 5 at 2:58 PM
DMD is pleased to announce the publication of "The Museum Brand Footprint: The Role of Architecture in Defining the Museum's Image," a new white paper that provides useful insights and case studies for museum professionals in the midst of, or just beginning, reconstruction projects...
Topics: advertising, architecture and design, arts and culture, branding, design, grassroots, interactive, public relations 0 Comments
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Posted by Rowland Hobbs on February 25 at 5:53 PM
Consumer decisions on sustainability; corporate investment in sustainability. Advertising clutter. DVR usage. Who really clicks on ads? Bloggers are a nice demographic, but not all the next generation is as online savvy as you think. Fine out more in the metrics round-up.
Topics: advertising, branding, grassroots, green, interactive, public relations 3 Comments
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Posted by Rowland Hobbs on February 24 at 4:20 PM
I did not attend Interaction 08 conference, but luckily they posted all the videos. I've been enjoying watching these on planes and trains, and discovered that boring users may inspire action, pacing in storytelling can create engagement, and that users don't want to click. But you have to click here if you want to see my takeaways and the videos.
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Posted by JR Buchbinder on February 5 at 11:02 AM
Super Bowl Sunday seemed like a victory, but it was more of a tragedy. Sure my town's team won... yeah! ::chugs beer, crushes can on head:: But there were far more losers than winners in this contest. The biggest losers? (and not the reality show)...
advertisers!
Topics: advertising, interactive 1 Comment
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Posted by Rowland Hobbs on February 3 at 5:01 PM
Lots will, including
Google's response well analyzed
here and
here, been said about this proposed hostile bid (although I found
Yahoo’s FAQ rather amusing in its ability to lay out questions and provide no answers.) I believe, however, that there is a side that is being overlooked: a new market for branding online.
Topics: advertising, branding, financial services, interactive 3 Comments
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Posted by JR Buchbinder on January 31 at 2:47 PM
This little thing might change everything
How often do I hear on the street "Hey! Newspapers are dead! Magazines are finished! Kaput to the printed word and all advertisements that go along with it!"? Hearing this fills me with rage. Yes. Print is dead. Right. So why do I work in integrated marketing? That's when I tell the coffee cart guy on the corner to just give me my bearclaw and keep his opinions on media to himself.
But wait! Hold the phones. Is print really dead? Or is it a gateway to a NEW DIMENSION? I'm not high off my bearclaw, I'm just excited. What am I talking about? Let's just say it starts with Google...
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Posted by Gina Miller on January 31 at 2:03 PM
Whether you're a football fan or not, you have to admit that this hallowed day arrives and takes over the media for at least a cycle or two...
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Posted by JR Buchbinder on January 29 at 10:41 AM
I first learned of the band
The Arcade Fire through my former college roommate and co-DJ. I would play bubble gum pop like N*Sync and pre-tragedy Britney (hey, it got us skyhigh Allentown ratings!) and Aaron would play indy music I had never, ever heard of. Well, I haven't thought of the Fire in some time, but, because of their web genius, they are suddenly on my radar once more...
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Posted by JR Buchbinder on January 28 at 1:10 PM
I was extremely late in getting on the MySpace bandwagon. My friends descended upon the growing social network in troves. Adding photos, leaving comments, and telling me all the fun I was missing out on. Finally I relented (not for any reason but to gain access to friends' photos). How smart of MySpace to force you to create a profile in order to see those of others!
But I never liked MySpace...
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Posted by Rowland Hobbs on January 26 at 11:28 PM
Via
Read Write Web comes this interesting video...
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Posted by Duke Sherman on January 24 at 2:57 PM
It seems that Google can’t wait for America’s lack of bandwidth to catch up with their wireless aspirations...
Topics: advertising, financial services, interactive 1 Comment
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Posted by Rowland Hobbs on December 17 at 7:00 PM
Hulu is pretty neat. Some free episodes of Hereos? Yes, please!....
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Posted by Rowland Hobbs on November 11 at 7:32 PM
Wal-Mart has sold out of the under $200 (not including monitor) computer. It is
green....
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Posted by Rowland Hobbs on November 10 at 7:37 PM
A look at recent trends, statistics, and research...
Topics: advertising, branding, interactive, public relations 2 Comments
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Posted by Rowland Hobbs on October 28 at 7:54 PM
Smiling, search engines, data visualization and digital billboards....more in the metrics roundup...
Topics: advertising, grassroots, interactive, public relations 4 Comments
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Posted by Rowland Hobbs on October 27 at 8:02 PM
I just came across
this poster which smartly argues why advertising planning and information architecture will increasingly blur together. The author, David Carruthers, has a good
blog exploring the topic as well....
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Posted by Rowland Hobbs on October 27 at 7:59 PM
Thoroughly enjoyed
this video
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Posted by Rowland Hobbs on October 21 at 8:07 PM
A truly fascinating read in this month's
Harvard Design Magazine arguing for architecture to embrace more mass production and step away from custom design. I found the read exhilarating as it embraced some of today's intriguing ideas: rapid prototyping, 3D printing, and Building Information Management (BIM). I actually found the article through
Tree Hugger which gets very excited
about the idea of "printing buildings" which would much better control the use and removal of building products....
Topics: architecture and design, branding, design, green, interactive 0 Comments
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Posted by Rowland Hobbs on October 13 at 8:11 PM
and some very cool global architectural projects....
Topics: architecture and design, design, interactive 4 Comments
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Posted by Rowland Hobbs on October 13 at 8:10 PM
I'm starting this feature which will be a depository of metrics certain categories. I think I've been inspired by this idea of "statistical storytelling" from the
GapMinder foundation--see below for more on their incredible visualization software and a link to a great video...
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Posted by Rowland Hobbs on October 3 at 8:19 PM
Passionista, prosumers, and the new consumer of all the cultural and high-end.
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Posted by Rowland Hobbs on August 26 at 8:22 PM
What architecture can teach intergrated marketing (all aspects from Interactive to PR) how to sell process, not the creative genius.
Topics: advertising, architecture and design, arts and culture, branding, design, hospitality, interactive, public relations 0 Comments
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Posted by Rowland Hobbs on August 22 at 8:25 PM
Really great conversation is emerging on our white paper--in collaboration with
Combined Story and
Market Truths--across a number of blogs.....
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Posted by Rowland Hobbs on August 20 at 8:25 PM
What happens when you look through old tags....
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Posted by Rowland Hobbs on July 30 at 8:32 PM
“The Virtual Brand Footprint”, our white paper on how marketers can get the most out of Second Life in collaboration with Second Life development agency Combined Story and research firm Market Truths, is the first in a series of papers using the phrase “brand footprint” from DMD.....
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Posted by Rowland Hobbs on July 17 at 8:30 PM
NBC is betting more on putting
Olympics online than through TV based upon the poor performance for
advertisers through TV during the Winter Olympics and the rise of page views for online content....
Topics: advertising, interactive, philanthropy, public relations 0 Comments
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