Insight Blog

Browsing all of posts in public relations 

Celebrating My First Anniversary

Posted by Rebecca Goldberg on July 28 at 12:21 PM Last July, I made the big switch from editorial to public relations and marketing. Now that a year has passed and it feels nice to say that I’ve settled in just fine.
Topics: architecture and design, hospitality, media, public relations        2 Comments Read Full Post

BP's "PR-mageddon"

Posted by Erika Templeton on June 10 at 4:00 PM Stephen Colbert coined the term on The Colbert Report, and oh, how right he was.

Fifty days in, the BP oil spill in the Gulf of Mexico has achieved both “worst natural disaster” and “most talked about news story” status. It’s a PR team’s worst nightmare, and the people working for BP are struggling to stem the flow of bad messaging.

 
Topics: public relations        2 Comments Read Full Post

Cohesive & Custom

Posted by Gina Miller on May 20 at 12:00 AM A quick take on ICFF (which I almost just spelled with a hashtag.)
Topics: architecture and design, branding, design, public relations        1 Comment Read Full Post

The Colors of ICFF

Posted by Rebecca Goldberg on May 18 at 2:00 PM Trade show season is in full swing.  Here are some first impressions from ICFF.
Topics: architecture and design, design, public relations        0 Comments Read Full Post

Sephora tokidoki Launch

Posted by Katy Voevodkin on April 26 at 7:36 PM Last Thursday night marked tokidoki’s launch into the blogosphere at the Sephora event at the Arena. Promoting the new make up and swag available at Sephora in may 2010.
Topics: advertising, architecture and design, branding, design, fashion, interactive, media, public relations        0 Comments Read Full Post

Meet Melanie Bender, Brainchild Behind DMD Lab, a Fashion-Forward Micro-Agency with Fresh Ideas

Posted by Rebecca Goldberg on April 13 at 11:33 AM It takes a lot of courage to create something from scratch. Melanie Bender, VP, DMD Lab, knows this because she's done it. When she launched the pro bono project at DMD Insight last year, she had no idea that it would quickly develop into an entity of its own.

Fresh off of a coveted SABRE Award nomination, Melanie reflects on Lab’s past, present and future, and how the company that was spawned from her passion for fashion can help labels brave the new world of commerce with smart partnerships.
Topics: architecture and design, branding, fashion, grassroots, media, public relations        1 Comment Read Full Post

Control of the Homepage

Posted by Gina Miller on April 5 at 11:11 AM Would you turn your company Web site homepage over to staff each month to do with it what they will?  We do, and we love it.
Topics: branding, design, interactive, public relations        2 Comments Read Full Post

Our Insights Round Up

Posted by Gina Miller on March 5 at 12:00 AM In the last few weeks our blog has been fired up with design insights and immersion in the world of art and museums. More to come next week!
Topics: advertising, architecture and design, arts and culture, branding, design, fashion, grassroots, green, healthcare, hospitality, interactive, media, philanthropy, public relations        0 Comments Read Full Post

Let's Talk Design III

Posted by Gina Miller on February 19 at 12:00 AM We’ve talked about great design, what it means and how it takes shape. We’ve talked about adding the verbal to the visual and the impact there. So let’s talk communicating great design with words only.
Topics: advertising, design, interactive, media, public relations        2 Comments Read Full Post

Let’s Talk Design II

Posted by Gina Miller on February 17 at 12:00 AM Defining design certainly varies, but from our commentators on yesterday's "Let's Talk Design I", it keeps coming back to making that connection – emotional or rational.

Now what happens when we add words?

Topics: advertising, branding, design, interactive, media, public relations        8 Comments Read Full Post

Let's Talk Design I

Posted by Gina Miller on February 16 at 12:00 AM At DMD we're always talking about design. From strategy to visuals to words to buzz and all its iterations. Won't you join the conversation.

Jump in, it's a week long affair with what we love to talk about most. Dedicating a day each week to key disciplines, we hope you'll enjoy the lively conversation. Post a thought, a picture, a link. We'll want to hear from the strategists, designers, design thinkers, PR members, interactive gurus, or just about any design enthusiast out there. Join the conversation today.
Topics: advertising, branding, design, interactive, media, public relations        8 Comments Read Full Post

Social Media Across Industries

Posted by Gina Miller on February 11 at 12:00 AM At DMD Insight, social media is part of our everyday lives and part of many of our clients’ everyday communications efforts. Yet for some industries, it is a medium yet tested, and with potential that has not yet been tapped. Take Oil & Gas for example…
Topics: green, interactive, media, public relations        1 Comment Read Full Post

The Fight for Authenticity

Posted by Erika Templeton on January 29 at 10:15 AM In a recent trip to MoMA, I discovered the art of Tim Burton and the world of PR have more in common than one might think...
Topics: arts and culture, public relations        6 Comments Read Full Post

Great Start to a New Decade

Posted by Rebecca Goldberg on January 21 at 3:21 AM Call us superstitious but we think that a great start to 2010 is a sign of fantastic things to come. Yes, there is optimism in the air.

And we hope we didn't just jinx it.

After a very merry holiday break, DMD Insight PR team has reunited (some traveled near, others far) and hit the ground running in the New Year. We’re thrilled by the pick up our clients received in 2009, and have entered 2010 with new ideas and excitement to ensure that momentum continues.

Topics: architecture and design, media, public relations        0 Comments Read Full Post

The toast I didn’t give.

Posted by Gina Miller on December 7 at 12:00 AM Is disrupting a party to give a toast necessary? Not if you have a blog.
Topics: architecture and design, arts and culture, branding, hospitality, public relations        3 Comments Read Full Post

From Sports PR to Design and Architecture

Posted by Nick Derasmo on November 20 at 10:30 AM As a recent addition to the DMD Insight team, I have joined with Rebecca Goldberg to help our clients on the public relations side of their business...
Topics: media, public relations        3 Comments Read Full Post

Greenbuild: The Momentum is Building

Posted by Rebecca Goldberg on November 18 at 12:21 PM Growth. It was the buzzword at last week’s Greenbuild and as someone who attends multiple A+D events a year, it’s the first time that I’ve heard it associated with a tradeshow in 2009.

Perhaps it is the niche market, federal money, or relevance of sustainable design but Greenbuild’s numbers were up this year. The conference, which is less than a decade old, celebrated a much-quoted 30,000 visitors.
Topics: advertising, architecture and design, arts and culture, branding, design, grassroots, green, interactive, media, public relations        1 Comment Read Full Post

My Life on the ‘Dark Side’

Posted by Rebecca Goldberg on August 3 at 4:00 AM As an editor, I always wondered how PR people worked. There are tons of crude names for PR, but ‘PR person’ was my generic catchall for someone who stood between me and the photo that I needed to go to press.

My exposure to PR came as editor of boutique DESIGN, a hospitality interior design magazine that I launched for Boutique Media Group in 2005.

As of last week, I am now working on the PR side here at DMD Insight in New York. And I’m learning that, as with most things, there’s a lot more to it than it seems.

Topics: architecture and design, branding, hospitality, media, public relations        5 Comments Read Full Post

DMD's Top Marketing Tips from Social Media Camp

Posted by Melanie Bender on June 5 at 12:00 AM Check out DMD's top takeaway tips from this week's Social Media Camp.
Topics: interactive, media, public relations        1 Comment Read Full Post

Precision or Swarm?

Posted by Gina Miller on April 30 at 3:01 AM A microagency is the ideal size to tackle any kind of PR assignment...
Topics: media, public relations        0 Comments Read Full Post

DMD Insight Round-Up

Posted by JR Buchbinder on April 24 at 3:00 PM In the past few weeks, DMD Insight has been blogging and tweeting about everything from recent award wins to fashion and our new DMD Lab. Read our roundup to catch up...
Topics: advertising, architecture and design, arts and culture, branding, design, economic development, fashion, financial services, grassroots, green, healthcare, hospitality, interactive, media, philanthropy, public relations        0 Comments Read Full Post

Which comes first? The Edit or the Ad?

Posted by Gina Miller on April 22 at 12:00 AM Media industry struggles to keep both viable as each takes a hit.
Topics: advertising, architecture and design, branding, interactive, media, public relations        5 Comments Read Full Post

When it’s an honor to be honored

Posted by Gina Miller on March 31 at 4:24 AM Harlem 125th Street BID Banner Contest Win
Topics: architecture and design, arts and culture, design, economic development, grassroots, philanthropy, public relations        0 Comments Read Full Post

DMD Insight Bi-Weekly Round-Up

Posted by JR Buchbinder on March 27 at 1:00 PM Over the past two weeks, DMD Insight has been focusing on experimental design, innovations in interactive, sustainability in architecture, and eco-forward fashion. Read our bi-weekly roundup to catch up...
Topics: advertising, architecture and design, arts and culture, branding, design, fashion, green, interactive, media, public relations        6 Comments Read Full Post

Insight Roundup #1

Posted by JR Buchbinder on March 6 at 1:00 PM The past few weeks on DMD Insight have featured insight on everything from design and social media to fashion, arctic exploration, and advertising. Read on for our full recap of the best blogs, tweets and tags…
Topics: advertising, architecture and design, arts and culture, branding, design, economic development, fashion, financial services, grassroots, green, healthcare, hospitality, interactive, media, philanthropy, public relations        4 Comments Read Full Post

Everything You Wanted to Know About Hospitality.

Posted by Gina Miller on February 22 at 12:00 AM All in one place.
Topics: branding, hospitality, public relations        4 Comments Read Full Post

Social Media A Go Go

Posted by JR Buchbinder on February 19 at 11:00 AM A week ago the powers that be at DMD let me leave my desk and take to the big bad city for Social Media Week. I came back with a few free glasses of cheap wine, and a bagful of learnings...
Topics: interactive, public relations        3 Comments Read Full Post

DMD Lab: And the winners are...

Posted by Melanie Bender on February 13 at 12:00 PM It is with great pleasure and excitement that we bring you our three amazing selected designers.
Topics: branding, design, fashion, green, public relations        4 Comments Read Full Post

What Do Set Design & Discussing Pregnancy in the 60s Have in Common?

Posted by Gina Miller on January 4 at 7:25 PM Accuracy. At least on the set of AMC's Mad Men… Topics: media, public relations        5 Comments Read Full Post

A Joyous Announcement from the DMD Lab

Posted by Melanie Bender on December 23 at 2:21 PM And our 6 finalists for the DMD Lab are... Topics: branding, design, fashion, green, interactive, public relations        386 Comments Read Full Post

Introducing... The DMD Lab!

Posted by Melanie Bender on December 20 at 11:15 AM Follow the DMD Lab at www.twitter.com/DMDLab as we partner with a few promising designers to help them get noticed by the fashion world. Topics: branding, design, fashion, public relations        1 Comment Read Full Post

Is Anything Bulletproof in this Economy?

Posted by Gina Miller on December 11 at 1:13 PM Should we be optimistic, pessimistic, keep our heads down or take the economic ‘bull’ (or lack there of) by the horns and control our own destiny? Advice from workplace expert Stephen Viscusi…. Topics: advertising, architecture and design, arts and culture, design, media, philanthropy, public relations        0 Comments Read Full Post

Integration at the Core

Posted by Gina Miller on December 9 at 10:07 AM Goodby declares itself Non-Agency of the Year, and scores one for those of us who consider integration first. Topics: advertising, branding, design, grassroots, interactive, media, public relations        1 Comment Read Full Post

Marketing Kills

Posted by JR Buchbinder on December 4 at 3:35 PM Walmart recently came up with a spectacularly successful advertising campaign. Now that campaign is being blamed for murder... Topics: advertising, branding, free write, interactive, public relations        2 Comments Read Full Post

Print Media Blues

Posted by Defne Aydintasbas on November 6 at 2:54 PM It has been a tough week for print media. Today, the Washington Post reported that US News & World Report, the nation's third newsweekly after Time and Newsweek, will reduce frequency for the second time this year.... Topics: advertising, media, public relations        4 Comments Read Full Post

UPDATE - Can You Hear Me Now?

Posted by Carla Colon on August 1 at 10:58 AM On July 22, I blogged about one of Verizon's new television ads for the LG Dare phone depicting ferocious pit bulls.  After receiving considerable pressure from animal rights advocacy groups... Topics: advertising, public relations        7 Comments Read Full Post

Designers Can Save The Newspaper

Posted by Rowland Hobbs on July 28 at 4:00 PM Journalists write. They don’t design.

With newspapers nationwide suffering from lost advertising, revenue, and market share, how can we imagine a solution that can breathe new life into these failing brands? The start of some of my thinking is of the role designers may have in saving the newspaper. A new breed I am calling the "designalist".
Topics: advertising, branding, design, free write, interactive, public relations        2 Comments Read Full Post

Can You Hear Me Now?

Posted by Carla Colon on July 22 at 10:10 AM The new Verizon spot featuring ferocious pit bulls has unleashed an outcry of complaints from customers and animal rights organizations including the Humane Society, ASPCA and PETA.  Verizon has decided to stick with the 30 second spot...
Topics: advertising, public relations        6 Comments Read Full Post

Anytime is Kanye Time in an Absolut World

Posted by Carla Colon on July 18 at 11:31 AM It's Friday babies.  What you are doing for the weekend?  If you live in an Absolut World you'll be taking two Be Kanye tablets and hitting the club.  Welcome to the good life... Topics: advertising, branding, public relations        4 Comments Read Full Post

Did LEED kill green design?

Posted by Melanie Bender on July 15 at 3:54 PM The USGBC's LEED green building rating system has been embraced as the golden-child of architectural mega-firms and corporate real estate developers, alike.  But has this dummed-down approach to green design done more harm than good?
Topics: architecture and design, green, public relations        2 Comments Read Full Post

A Loss For Words

Posted by Rowland Hobbs on June 15 at 9:01 PM I've admired Tim Russert since before he joined Meet The Press. As a young political organizer I recall seeing him on NBC during the 1988 election. Studying the art of rhetoric, I watched with intrigue during the 1992 Election when he grilled the primary candidates. On Friday, many of us at DMD crowded around the TV to hear the news of his passing and expressed the same sense of having lost a respected friend. The rest of this weekend has been non-stop coverage of this giant in the world of journalism. After the jump, I don’t have much to say so I created a word cloud from the New York Times, LA Times, and Washington Post obituaries.  I like the idea of remembering him through words; it reminds me of what he taught me each Sunday morning. Topics: free write, public relations        0 Comments Read Full Post

Hospitality Design Expo, AIA, ICFF Round-up, Round-up! so far...

Posted by Rowland Hobbs on May 17 at 3:43 AM Hospitality Design Expo happens every year in Las Vegas. This year, though, it has been placed on the same week as American Institute Of Architects in Boston, and the International Contemporary Furniture Fair in NYC. So our team has been in full-blown trade show mode, not sipping, but gulping down design. Here is what the media is saying so far, a round-up, round-up if you will allow me.
Topics: architecture and design, hospitality, public relations        0 Comments Read Full Post

The Olympics as a Platform to Generate Brand Awareness

Posted by Melanie Bender on April 14 at 9:00 PM In the face of rampant protests, the Beijing 2008 Olympics still hold the marketing promise of the World Stage and China's untapped billions. Topics: advertising, arts and culture, branding, public relations        0 Comments Read Full Post

A Microlending model that opened our eyes

Posted by Rowland Hobbs on April 2 at 10:39 AM 'm happy to announce that DMD has taken on, as a pro bono assignment,
the role of marketing agency for MicroCredit Enterprises (MCE).
I'll be posting more on this going forward, but for now, let me tell
you why we were so seduced by MicroCredit Enterprises. Topics: advertising, branding, design, financial services, interactive, philanthropy, public relations        3 Comments Read Full Post

New White Paper Announcement: "The Museum Brand Footprint: The Role of Architecture in Defining the Museum's Image"

Posted by Rowland Hobbs on March 5 at 2:58 PM DMD is pleased to announce the publication of "The Museum Brand Footprint: The Role of Architecture in Defining the Museum's Image," a new white paper that provides useful insights and case studies for museum professionals in the midst of, or just beginning, reconstruction projects... Topics: advertising, architecture and design, arts and culture, branding, design, grassroots, interactive, public relations        0 Comments Read Full Post

Metrics Round-up: 2008 so far...

Posted by Rowland Hobbs on February 25 at 5:53 PM Consumer decisions on sustainability; corporate investment in sustainability. Advertising clutter. DVR usage. Who really clicks on ads? Bloggers are a nice demographic, but not all the next generation is as online savvy as you think. Fine out more in the metrics round-up. Topics: advertising, branding, grassroots, green, interactive, public relations        3 Comments Read Full Post

W Hotels and NY Fall 2008 Fashion Week: Simple Message, Strong Publicity

Posted by on February 12 at 4:20 PM Ever wonder how you can get into the tents of New York Fashion Week? During my FIT days, I was able to snag a gig as a dresser. One year, I eventually managed to land a seat and enjoy the show. See how The W Hotel made it easy to see the shows, and garnered some good recognition.
Topics: hospitality, public relations        0 Comments Read Full Post

Branding Your Hometown

Posted by Rowland Hobbs on January 30 at 7:10 PM The Brits, Las Vegas, and Minnieapolis St. Paul take on new branding campaigns. What works, what doesn't and what the Norweigians know that can help economic development campaigns... Topics: advertising, branding, economic development, public relations        1 Comment Read Full Post

The Lists of Lists

Posted by Rowland Hobbs on January 2 at 6:41 PM The year in review through the eyes of lists!
Topics: architecture and design, branding, public relations        0 Comments Read Full Post

Metrics Roundup: Diversified Media

Posted by Rowland Hobbs on November 10 at 7:37 PM A look at recent trends, statistics, and research... Topics: advertising, branding, interactive, public relations        2 Comments Read Full Post

Metrics Roundup

Posted by Rowland Hobbs on October 28 at 7:54 PM Smiling, search engines, data visualization and digital billboards....more in the metrics roundup... Topics: advertising, grassroots, interactive, public relations        4 Comments Read Full Post

Metrics Roundup

Posted by Rowland Hobbs on October 13 at 8:10 PM I'm starting this feature which will be a depository of metrics certain categories. I think I've been inspired by this idea of "statistical storytelling" from the GapMinder foundation--see below for more on their incredible visualization software and a link to a great video... Topics: advertising, architecture and design, branding, design, grassroots, interactive, public relations        0 Comments Read Full Post

RIP Herbert Muschamp

Posted by Rowland Hobbs on October 4 at 8:17 PM Architectural criticism is how new forms get digested. Its role is crucial, I feel, in how we domestic and come to adore the other worldly in architecture.... Topics: architecture and design, arts and culture, public relations        0 Comments Read Full Post

The Prosumer Playground: The Interiors World Today

Posted by Rowland Hobbs on October 3 at 8:19 PM Passionista, prosumers, and the new consumer of all the cultural and high-end. Topics: advertising, architecture and design, branding, design, interactive, public relations        0 Comments Read Full Post

Process

Posted by Rowland Hobbs on August 26 at 8:22 PM What architecture can teach intergrated marketing (all aspects from Interactive to PR) how to sell process, not the creative genius. Topics: advertising, architecture and design, arts and culture, branding, design, hospitality, interactive, public relations        0 Comments Read Full Post

Virtual Brand Footprint: Links

Posted by Rowland Hobbs on August 22 at 8:25 PM Really great conversation is emerging on our white paper--in collaboration with Combined Story and Market Truths--across a number of blogs.....

Topics: advertising, branding, design, interactive, public relations        0 Comments Read Full Post

BBC Homepage Redesign

Posted by Rowland Hobbs on August 20 at 8:25 PM What happens when you look through old tags.... Topics: design, interactive, public relations        0 Comments Read Full Post

The Virtual Brand Footprint

Posted by Rowland Hobbs on July 30 at 8:32 PM “The Virtual Brand Footprint”, our white paper on how marketers can get the most out of Second Life in collaboration with Second Life development agency Combined Story and research firm Market Truths, is the first in a series of papers using the phrase “brand footprint” from DMD..... Topics: advertising, branding, design, interactive, public relations        0 Comments Read Full Post

How the Olympics demonstrates the value of content

Posted by Rowland Hobbs on July 17 at 8:30 PM NBC is betting more on putting Olympics online than through TV based upon the poor performance for advertisers through TV during the Winter Olympics and the rise of page views for online content.... Topics: advertising, interactive, philanthropy, public relations        0 Comments Read Full Post

The Many Shades of Green

Posted by Rowland Hobbs on July 1 at 8:33 PM If you are not convinced of that, check out the story in the New York Times today. Front of the Sunday Style Section, it takes a stance that contrasts action that results in environmental change against the green lifestyle choices of many consumers.

Now take the responses I’ve seen online right away..... Topics: green, public relations        0 Comments Read Full Post
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