Browsing all of posts in branding
Posted by Gina Miller on May 20 at 12:00 AM
A quick take on ICFF (which I almost just spelled with a hashtag.)
Topics: architecture and design, branding, design, public relations 1 Comment
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Posted by Katy Voevodkin on April 26 at 7:36 PM
Last Thursday night marked tokidoki’s launch into the blogosphere at the Sephora event at the Arena. Promoting the new make up and swag available at Sephora in may 2010.
Topics: advertising, architecture and design, branding, design, fashion, interactive, media, public relations 0 Comments
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Posted by Erika Templeton on April 23 at 2:00 PM
Sephora pulled out all the stops to launch their new exclusive collection from tokidoki. Read on for an inside look at how the beauty giant celebrates...
Topics: branding, design, free write, media 0 Comments
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Posted by Gina Miller on April 19 at 12:00 AM
New Orleans is the perfect setting to talk about a rejuvenated corporate real estate business, and to bid a less-than fond farewell to a difficult 2009.
Topics: architecture and design, branding, economic development 0 Comments
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Posted by Rebecca Goldberg on April 13 at 11:33 AM
It takes a lot of courage to create something from scratch. Melanie Bender, VP,
DMD Lab, knows this because she's done it. When she launched the pro bono project at DMD Insight last year, she had no idea that it would quickly develop into an entity of its own.
Fresh off of a coveted
SABRE Award nomination, Melanie reflects on Lab’s past, present and future, and how the company that was spawned from her passion for fashion can help labels brave the new world of commerce with smart partnerships.
Topics: architecture and design, branding, fashion, grassroots, media, public relations 1 Comment
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Posted by Gina Miller on April 5 at 11:11 AM
Would you turn your company Web site homepage over to staff each month to do with it what they will? We do, and we love it.
Topics: branding, design, interactive, public relations 2 Comments
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Posted by Gina Miller on March 5 at 12:00 AM
In the last few weeks our blog has been fired up with design insights and immersion in the world of art and museums. More to come next week!
Topics: advertising, architecture and design, arts and culture, branding, design, fashion, grassroots, green, healthcare, hospitality, interactive, media, philanthropy, public relations 0 Comments
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Posted by Gina Miller on February 17 at 12:00 AM
Defining design certainly varies, but from our commentators on yesterday's "Let's Talk Design I", it keeps coming back to making that connection – emotional or rational.
Now what happens when we add words?
Topics: advertising, branding, design, interactive, media, public relations 8 Comments
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Posted by Gina Miller on February 16 at 12:00 AM
At DMD we're always talking about design. From strategy to visuals to words to buzz and all its iterations. Won't you join the conversation.
Jump in, it's a week long affair with what we love to talk about most. Dedicating a day each week to key disciplines, we hope you'll enjoy the lively conversation. Post a thought, a picture, a link. We'll want to hear from the strategists, designers, design thinkers, PR members, interactive gurus, or just about any design enthusiast out there. Join the conversation today.
Topics: advertising, branding, design, interactive, media, public relations 8 Comments
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Posted by Gina Miller on December 7 at 12:00 AM
Is disrupting a party to give a toast necessary? Not if you have a blog.
Topics: architecture and design, arts and culture, branding, hospitality, public relations 3 Comments
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Posted by Rebecca Goldberg on November 18 at 12:21 PM
Growth. It was the buzzword at last week’s Greenbuild and as someone who attends multiple A+D events a year, it’s the first time that I’ve heard it associated with a tradeshow in 2009.
Perhaps it is the niche market, federal money, or relevance of sustainable design but Greenbuild’s numbers were up this year. The conference, which is less than a decade old, celebrated a much-quoted 30,000 visitors.
Topics: advertising, architecture and design, arts and culture, branding, design, grassroots, green, interactive, media, public relations 1 Comment
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Posted by Gina Miller on November 1 at 12:00 AM
Thinking back on how our newest masterpiece of an online advertisement came about, I guess you could say it was born out of an impossible brief.
Topics: advertising, architecture and design, branding, design, interactive, media 1 Comment
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Posted by Rebecca Goldberg on August 3 at 4:00 AM
As an editor, I always wondered how PR people worked. There are tons of crude names for PR, but ‘PR person’ was my generic catchall for someone who stood between me and the photo that I needed to go to press.
My exposure to PR came as editor of
boutique DESIGN, a hospitality interior design magazine that I launched for Boutique Media Group in 2005.
As of last week, I am now working on the PR side here at DMD Insight in New York. And I’m learning that, as with most things, there’s a lot more to it than it seems.
Topics: architecture and design, branding, hospitality, media, public relations 5 Comments
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Posted by JR Buchbinder on April 24 at 3:00 PM
In the past few weeks, DMD Insight has been blogging and tweeting about everything from recent award wins to fashion and our new DMD Lab. Read our roundup to catch up...
Topics: advertising, architecture and design, arts and culture, branding, design, economic development, fashion, financial services, grassroots, green, healthcare, hospitality, interactive, media, philanthropy, public relations 0 Comments
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Posted by Gina Miller on April 22 at 12:00 AM
Media industry struggles to keep both viable as each takes a hit.
Topics: advertising, architecture and design, branding, interactive, media, public relations 5 Comments
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Posted by JR Buchbinder on March 27 at 1:00 PM
Over the past two weeks, DMD Insight has been focusing on experimental design, innovations in interactive, sustainability in architecture, and eco-forward fashion. Read our bi-weekly roundup to catch up...
Topics: advertising, architecture and design, arts and culture, branding, design, fashion, green, interactive, media, public relations 6 Comments
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Posted by JR Buchbinder on March 6 at 1:00 PM
The past few weeks on DMD Insight have featured insight on everything from design and social media to fashion, arctic exploration, and advertising. Read on for our full recap of the best blogs, tweets and tags…
Topics: advertising, architecture and design, arts and culture, branding, design, economic development, fashion, financial services, grassroots, green, healthcare, hospitality, interactive, media, philanthropy, public relations 4 Comments
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Posted by Gina Miller on February 22 at 12:00 AM
All in one place.
Topics: branding, hospitality, public relations 4 Comments
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Posted by Gina Miller on February 22 at 12:00 AM
Modesty or No Show?
Topics: advertising, branding, media 1 Comment
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Posted by Melanie Bender on February 13 at 12:00 PM
It is with great pleasure and excitement that we bring you our three amazing selected designers.
Topics: branding, design, fashion, green, public relations 4 Comments
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Posted by Gina Miller on January 3 at 12:19 PM
Do the Boston Red Sox Need to Return to Their Roots?
Topics: branding 0 Comments
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Posted by Melanie Bender on December 23 at 2:21 PM
And our 6 finalists for the DMD Lab are...
Topics: branding, design, fashion, green, interactive, public relations 386 Comments
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Posted by Melanie Bender on December 20 at 11:15 AM
Follow the DMD Lab at
www.twitter.com/DMDLab as we partner with a few promising designers to help them get noticed by the fashion world.
Topics: branding, design, fashion, public relations 1 Comment
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Posted by Gina Miller on December 9 at 10:07 AM
Goodby declares itself Non-Agency of the Year, and scores one for those of us who consider integration first.
Topics: advertising, branding, design, grassroots, interactive, media, public relations 1 Comment
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Posted by Gina Miller on December 7 at 6:08 PM
Is it hyper-stimulation or sensory deprivation that yields creative excellence?
Topics: advertising, branding 0 Comments
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Posted by JR Buchbinder on December 4 at 3:35 PM
Walmart recently came up with a spectacularly successful advertising campaign. Now that campaign is being blamed for murder...
Topics: advertising, branding, free write, interactive, public relations 2 Comments
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Posted by Melanie Bender on October 2 at 3:10 PM
New
Declare Yourself ad evokes horror movie - complete with scantily clad damsel in distress.
Topics: advertising, branding, free write 0 Comments
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Posted by Melanie Bender on September 26 at 2:00 PM
Curious about where that great Target desk came from or how Forever 21 can offer jeans for just $18?
Topics: branding, green 0 Comments
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Posted by Amanda Huber on September 5 at 12:00 AM
Step-aside polka and paisley, these cutting-edge brands are making decorative patterns with their logos!
Topics: branding, design 3 Comments
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Posted by Katie Gerenski on August 12 at 12:57 PM
Images of a new ad for L'Oréal Feria hair color have surfaced and have infuriated many people around the world. What is all the fuss about?
Topics: advertising, branding 0 Comments
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Posted by JR Buchbinder on August 1 at 1:12 PM
Toy company Hasbro is under attack. Hundreds of thousands of malicious emails. Vicious, stinging blog posts. Vitriolic hell-bent hackers. Yes, the company known for its fun family games and entertainments is being beaten down worse than a Whack-A-Mole. And it's all because of... Scrabble?
Topics: branding, interactive 1 Comment
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Posted by Duke Sherman on July 31 at 1:02 PM
What do you get when you combine a Pritzker, a Fan and a Handbag? It has been called everything from “genius” to “commercialization gone awry” to a “Star Trek –style spacecraft.” Whether you love or hate it, the 7.500 square foot epicenter where architecture, art and fashion collide is landing in Central Park in October.
Topics: advertising, architecture and design, arts and culture, branding, design, free write 2 Comments
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Posted by Rowland Hobbs on July 28 at 4:00 PM
Journalists write. They don’t design.
With newspapers nationwide suffering from lost advertising, revenue, and market share, how can we imagine a solution that can breathe new life into these failing brands? The start of some of my thinking is of the role designers may have in saving the newspaper. A new breed I am calling the "designalist".
Topics: advertising, branding, design, free write, interactive, public relations 2 Comments
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Posted by Rowland Hobbs on July 24 at 9:14 PM
I think the term branding gets abused. So I’ve been playing with some definitions. Interested to get feedback on “brand experience” v. “branding” in regards to online marketing. Let’s see if I can break that down after the jump….
Topics: advertising, branding, interactive 0 Comments
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Posted by Carla Colon on July 18 at 11:31 AM
It's Friday babies. What you are doing for the weekend? If you live in an Absolut World you'll be taking two Be Kanye tablets and hitting the club. Welcome to the good life...
Topics: advertising, branding, public relations 4 Comments
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Posted by JR Buchbinder on July 9 at 3:31 PM
Rowland, the CEO of DMD is a loyal fan of Twitter, the microblogging site. Turns out it isn't just him, but millions of other microbloggers, too. Despite constant server outages and bad press due to said outages. It makes you think: There's Something About Twitter...
Topics: branding, interactive 4 Comments
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Posted by Melanie Bender on June 11 at 5:44 PM
Advertising Age's Green Conference brings together NGOs and industry to separate the green-talkers from the green-walkers.
Topics: branding, green 0 Comments
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Posted by Duke Sherman on May 16 at 12:54 PM
Now that Grand Theft Auto IV ‘s first day gross of $310m has entered the Guinness World Records, the looming question is what will happen to the hostile takeover from Liberty City? Take-Two Interactive, the publisher of the game, is entrenched in a takeover bid by gaming titan Electronic Arts whose $2b offer ends today....
Topics: advertising, branding, design, financial services, interactive 2 Comments
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Posted by Rowland Hobbs on May 5 at 7:29 AM
I'm obsessed with cars. As a kid I would memorize everything about them. I think it surprised my family, as my eyesight percluded my chances of driving. Nonetheless, I would sketch new dashboard designs, quiz car dealers on MPG and horsepower, and drive the rest of my family—who honestly didn’t care as much about cars—a bit crazy. So, it is with some childlike glee I can tell you about two new cars, and one concept car that are attempting to finally, truly decrease emissions.
Topics: branding, design, green 0 Comments
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Posted by Melanie Bender on April 21 at 3:15 PM
Greenopia releases their
Zagat-style sustainable business guide for New York for Earth Day 2008. Find everything from green bakeries to burials!
Topics: architecture and design, arts and culture, branding, green 0 Comments
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Posted by Melanie Bender on April 14 at 9:00 PM
In the face of rampant protests, the Beijing 2008 Olympics still hold the marketing promise of the World Stage and China's untapped billions.
Topics: advertising, arts and culture, branding, public relations 0 Comments
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Posted by Rowland Hobbs on April 2 at 10:39 AM
'm happy to announce that DMD has taken on, as a pro bono assignment,
the role of marketing agency for
MicroCredit Enterprises (MCE).
I'll be posting more on this going forward, but for now, let me tell
you why we were so seduced by MicroCredit Enterprises.
Topics: advertising, branding, design, financial services, interactive, philanthropy, public relations 3 Comments
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Posted by Rowland Hobbs on March 5 at 2:58 PM
DMD is pleased to announce the publication of "The Museum Brand Footprint: The Role of Architecture in Defining the Museum's Image," a new white paper that provides useful insights and case studies for museum professionals in the midst of, or just beginning, reconstruction projects...
Topics: advertising, architecture and design, arts and culture, branding, design, grassroots, interactive, public relations 0 Comments
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Posted by Duke Sherman on February 26 at 10:24 AM
In the March issue of Portfolio, Conde Nast reports on the 11 best Green Companies and the 10 worst that should be doing more. Some are expected, some are surprising...
Topics: branding, economic development, free write, green 0 Comments
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Posted by Rowland Hobbs on February 25 at 5:53 PM
Consumer decisions on sustainability; corporate investment in sustainability. Advertising clutter. DVR usage. Who really clicks on ads? Bloggers are a nice demographic, but not all the next generation is as online savvy as you think. Fine out more in the metrics round-up.
Topics: advertising, branding, grassroots, green, interactive, public relations 3 Comments
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Posted by Katie Gerenski on February 11 at 1:56 PM
I’m sure we have all seen merchandise from the Product (Red) campaign that was started by Bono, but has it been a success as a philanthropy?
Topics: branding, philanthropy 3 Comments
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Posted by Duke Sherman on February 8 at 10:42 AM
Most major credit card issuers are quickly moving into offering “green” credit cards that purport to give back to the environment by allowing users to channel a percentage of their spending towards purchasing carbon offsets and other environmental initiatives.
Topics: branding, financial services, grassroots, philanthropy 1 Comment
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Posted by Rowland Hobbs on February 3 at 5:01 PM
Lots will, including
Google's response well analyzed
here and
here, been said about this proposed hostile bid (although I found
Yahoo’s FAQ rather amusing in its ability to lay out questions and provide no answers.) I believe, however, that there is a side that is being overlooked: a new market for branding online.
Topics: advertising, branding, financial services, interactive 3 Comments
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Posted by Rowland Hobbs on January 30 at 7:10 PM
The Brits, Las Vegas, and Minnieapolis St. Paul take on new branding campaigns. What works, what doesn't and what the Norweigians know that can help economic development campaigns...
Topics: advertising, branding, economic development, public relations 1 Comment
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Posted by Rowland Hobbs on January 2 at 6:41 PM
The year in review through the eyes of lists!
Topics: architecture and design, branding, public relations 0 Comments
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Posted by Rowland Hobbs on November 10 at 7:37 PM
A look at recent trends, statistics, and research...
Topics: advertising, branding, interactive, public relations 2 Comments
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Posted by Rowland Hobbs on October 27 at 8:02 PM
I just came across
this poster which smartly argues why advertising planning and information architecture will increasingly blur together. The author, David Carruthers, has a good
blog exploring the topic as well....
Topics: advertising, branding, interactive 0 Comments
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Posted by Rowland Hobbs on October 21 at 8:07 PM
A truly fascinating read in this month's
Harvard Design Magazine arguing for architecture to embrace more mass production and step away from custom design. I found the read exhilarating as it embraced some of today's intriguing ideas: rapid prototyping, 3D printing, and Building Information Management (BIM). I actually found the article through
Tree Hugger which gets very excited
about the idea of "printing buildings" which would much better control the use and removal of building products....
Topics: architecture and design, branding, design, green, interactive 0 Comments
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Posted by Rowland Hobbs on October 13 at 8:10 PM
I'm starting this feature which will be a depository of metrics certain categories. I think I've been inspired by this idea of "statistical storytelling" from the
GapMinder foundation--see below for more on their incredible visualization software and a link to a great video...
Topics: advertising, architecture and design, branding, design, grassroots, interactive, public relations 0 Comments
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Posted by Rowland Hobbs on October 3 at 8:19 PM
Passionista, prosumers, and the new consumer of all the cultural and high-end.
Topics: advertising, architecture and design, branding, design, interactive, public relations 0 Comments
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Posted by Rowland Hobbs on August 26 at 8:22 PM
What architecture can teach intergrated marketing (all aspects from Interactive to PR) how to sell process, not the creative genius.
Topics: advertising, architecture and design, arts and culture, branding, design, hospitality, interactive, public relations 0 Comments
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Posted by Rowland Hobbs on August 22 at 8:25 PM
Really great conversation is emerging on our white paper--in collaboration with
Combined Story and
Market Truths--across a number of blogs.....
Topics: advertising, branding, design, interactive, public relations 0 Comments
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Posted by Rowland Hobbs on July 30 at 8:32 PM
“The Virtual Brand Footprint”, our white paper on how marketers can get the most out of Second Life in collaboration with Second Life development agency Combined Story and research firm Market Truths, is the first in a series of papers using the phrase “brand footprint” from DMD.....
Topics: advertising, branding, design, interactive, public relations 0 Comments
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