To extend its reach and accessibility, we brought Eli Lilly’s mental health advocacy group - The Center for Reintegration - and its print magazine, Reintregration Today, to the Web. We integrated hundreds of pages of website content into the site and organized it into a simple, intuitive navigation structure. In addition, we created a database for an email marketing campaign, call center, and awards program. The new online home of the publication was powered by DMD SmartSite™, an interface that allowed the advocacy group, Lilly’s marketing team, and their public relations firm to easily update content on a daily basis. One month after launch, website traffic increased 300 percent, and within six months, the database had grown by 450 percent.
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