It's easy to convince guests that a high-class vacation is a good thing. Compelling them to actually go is the hard part. Rosewood Hotels and Resorts wanted to raise public awareness of their distinctive properties, from the Mansion on Turtle Creek in Dallas to King Pacific Lodge in Alaska. DMD determined that the best way to achieve attractive media coverage would be to focus on the defining elements of the properties. To demonstrate the unique features of each resort, we generated coverage across a diverse array of media outlets to illustrate what vacationing in the lap of luxury was all about. Feature stories were secured in top magazines such as Architectural Digest and Town & Country. Destination segments appeared on Good Morning America, CNN, and The Travel Channel. In addition, DMD created the “paradise chats” lecture series at Little Dix Bay, featuring famous authors reading from their new works under the swaying palms.