The Congressional Black Caucus Foundation was planning a new campaign to address issues uniquely affecting African American males – The State of the African American Male (SAAM). DMD created the positioning, identity, public relations, and overall communications support, including a new website: IamSAAM.org – a new way for constituents to get informed and involved through blogs, podcasts, and a detailed database of issues. DMD’s public relations team helped to promote the website, earning placements on the front page of the New York Times and other major media outlets.