Internationally acclaimed fashion designer, Narciso Rodriguez is inspired by the women for whom he designs. His fragrance, "For Her," for Shiseido is a celebration of that fact. Drawing from this marquee scent, DMD created "For You," a program of exclusive announcements, premium samplers and holiday offers that are sent quarterly to qualified individuals through a customer acquisition database. This target marketing program identifies, rewards and communicates to his most loyal and dedicated customers.