How do you bring back the core value of a brand to its original audience? DMD faced this challenge when working with Hunter Douglas on its marketing campaign to architects and designers. We created Hunter Douglas Contract, a new line that called upon eighty years of architectural legacy, but distinguished itself from its consumer brand. DMD secured up-front placement in architectural publications, showcasing dynamic, global projects featuring Hunter Douglas Contract products. To further extend the new brand, DMD brought Contract into the hospitality and to-the-trade fabric markets with websites, sales collateral, email marketing, and advertising.