To increase visitors, The Guggenheim hired DMD to help conceptualize, design, and produce print, television, and out-of-home advertising campaigns for their special exhibits. Over this continuing ten-year partnership, DMD has helped increase museum attendance (with a 17 percent jump in tourism traffic). Our broadcast work for The Guggenheim's exhibits, including our most recent, “Richard Prince: Spiritual America,” reached out to target audiences and encouraged them to attend the exhibits by focusing on the iconic photography and art on display.