Precision in design, execution, and reach was a crucial mix for Merrill Lynch's brand extension for high net worth individuals. Our creative team developed the logo and brand system -- one that works across online, print, and broadcast. The simple, colorful graphic represents the company’s powerful service offering yet retains the legacy and reputation of the parent brand. DMD also created an online demonstration and broadcast animation of Total Merrill's services, providing an interactive, informational experience that brought the breadth of the service offering to life. We also created a distinct, intuitive website to service the increasing percentage of online visitors. The site showcased the new identity while allowing users to easily explore the complete service offering.