Food for Buzz

gomobo.com is New York City’s first text message-based food ordering service. Founded by a young entrepreneur with far more determination than marketing capital, Mobo brought DMD onboard to maximize buzz to drive user sign-ups locally in New York City and nationwide to drive interest. DMD secured large feature stories in the Wall Street Journal and on ABC’s Good Morning America, CNN’s American Morning, Fox News Now, and over 30 regional and local media markets across the US and Canada. Additional local New York segments appeared on WNBC’s Today in New York, in Metro, and in AM New York’s dining sections. DMD also placed Mobo on major blogs including Gothamist, NY Magazine’s food blog (Grub Street), Gridskipper, and NewYorkOlogy.