A year into the Great Recession, museums find themselves facing a vastly changing economic landscape. With reduced tourism, endowments, charitable gifts and ailing capital campaigns, today's museum management, curators and marketers need to be smarter with what they have.
Is the era of the museum 'starchitect' over? DMD turned to architect and museum consultant Stephen Rustow, Principal of SRA/Museoplan for his vast expertise and insights into museums to discuss what institutions can do to weather the storm. His advice -- managing the three A's: Assets, Audiences and Alliances.
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Build on Assets: Evaluate major assets with a view to increasing use and finding greater efficiencies.
